African Violet is a bright, medium-dark magenta purple with subtle, cool undertones and a matte finish. It had mostly opaque color payoff, and after drying down, it looked even and smooth in coverage. There was light "cracking" when I smiled, though. It lasted for six and a half hours on me and was lightly drying. Makeup Geek Moonwalk (LE, $12.00) is lighter (95% similar). ColourPop Drive In (LE, $6.50) is darker (90% similar). Buxom Ultraviolet (P, $22.00) is darker (90% similar). Anastasia Orchid (P, $18.00) is darker, more muted, warmer (85% similar). MAC RiRi Boy (LE, $19.00) is darker (90% similar). Make Up For Ever M202 (DC, $22.00) is darker, less pigmented, cooler (85% similar). KVD Beauty L.U.V. (P, $20.00) is darker (90% similar). ColourPop Fake Love (P, $7.50) is darker, warmer (80% similar). ColourPop Tickler (P, $6.00) is lighter, brighter (80% similar). See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
This bestselling, high-coverage lip color glides on smooth and transforms from a creamy texture into a silky, lightweight stain. Infused with avocado oil, the long-lasting formula delivers rich color that feels comfortable, is never sticky, and won’t dry out lips.
Isododecane, Dimethicone, Trimethylsiloxysilicate, Polybutene, Petrolatum, Cyclohexasiloxane, Kaolin, Disteardimonium Hectorite, Cera Alba (Beeswax), Silica Dimethyl Silylate, Aroma (Flavor), Glyceryl Behenate/Eicosadioate, Propylene Carbonate, Persea Gratissima (Avocado) Oil, Tocopherol, Cyclopentasiloxane, Benzyl Alcohol. May or may not contain (+/-): Mica, CI 15850 (Red 7 Lake), CI 19140 (Yellow 5 Lake), CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides), CI 77492 (Iron Oxides), CI 77499 (Iron Oxides), CI 15850 (Red 6), CI 42090 (Blue 1 Lake), CI 75470 (Carmine).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.