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African Violet is a bright, medium-dark magenta purple with subtle, cool undertones and a matte finish. It had mostly opaque color payoff, and after drying down, it looked even and smooth in coverage. There was light "cracking" when I smiled, though. It lasted for six and a half hours on me and was lightly drying. Makeup Geek Moonwalk (LE, $12.00) is lighter (95% similar). Colour Pop Drive In (LE, $6.50) is darker (90% similar). Buxom Ultraviolet (P, $22.00) is darker (90% similar). Anastasia Orchid (P, $18.00) is darker, more muted, warmer (85% similar). MAC RiRi Boy (LE, $20.00) is darker (90% similar). Kat Von D L.U.V. (P, $20.00) is darker (90% similar). Make Up For Ever M202 (P, $22.00) is darker, less pigmented, cooler (85% similar). Colour Pop Tickler (P, $6.00) is lighter, brighter (80% similar). Colour Pop Fake Love (P, $7.50) is darker, warmer (80% similar). See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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This bestselling, high-coverage lip color glides on smooth and transforms from a creamy texture into a silky, lightweight stain. Infused with avocado oil, the long-lasting formula delivers rich color that feels comfortable, is never sticky, and won’t dry out lips.
Isododecane, Dimethicone, Trimethylsiloxysilicate, Polybutene, Petrolatum, Cyclohexasiloxane, Kaolin, Disteardimonium Hectorite, Cera Alba (Beeswax), Silica Dimethyl Silylate, Aroma (Flavor), Glyceryl Behenate/Eicosadioate, Propylene Carbonate, Persea Gratissima (Avocado) Oil, Tocopherol, Cyclopentasiloxane, Benzyl Alcohol. May or may not contain (+/-): Mica, CI 15850 (Red 7 Lake), CI 19140 (Yellow 5 Lake), CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides), CI 77492 (Iron Oxides), CI 77499 (Iron Oxides), CI 15850 (Red 6), CI 42090 (Blue 1 Lake), CI 75470 (Carmine).