Electric Violet (28V) is a muted, medium purple with cool undertones and a matte finish. It had semi-opaque, buildable pigmentation with a soft, lightly powdery texture that was smooth and finely-milled. There was slight fallout during application as I built it up, but it wasn't prone to sheering out too readily. It lasted nicely for eight hours before fading noticeably on me.
The newer version is cooler-toned, a bit less bright, and had no shimmer at all. The texture was definitely less powdery, too, and the color was smoother, less dry, though it could still be improved.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.