MAC Power to the Purple is a very cool-toned, dark purple with a matte finish. It is a permanent eyeshadow that retails for $17.00 and contains 0.05 oz.
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MAC Power to the Purple Eyeshadow ($17.00 for 0.05 oz.) is a brighter, medium-dark purple with cooler undertones and a matte finish. Against all odds, it had great color payoff in a single layer, and it was buildable to full coverage. The texture felt smooth to the touch, a bit more substantial, though not quite as velvety or as soft compared to some of the other revamped matte shades.
The color applied fairly evenly to bare skin but the edges took more effort to diffuse and soften, so I'd recommend going very light-handed along the edge or using a completely clean brush to diffuse the edges. It lasted well for eight and a half hours before showing signs of fading.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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