Matte Eye Shadow

The majority of the brand's eyeshadows are quite pigmented, blendable, and long-wearing. The eyeshadows have improved over time, particularly with respect to longevity (without a primer). The original formula often creased on me within seven to eight hours, whereas the more current formula wears eight to nine hours with fading (instead of full-on creasing). The more matte finishes tend to be a bit more velvety, substantial, and less dry/powdery compared to prior iterations.

The metallic finish is often the creamiest, slightly denser in feel, but has excellent pigmentation, adhesion, and blendability. The sparkling shades can have some fallout, depending on how they're applied and how sparkly they are, so they sometimes work better with fingertips or a dampened brush; they can also run sheerer compared to other finishes.

Cream-Powders are the more unique formulation and tend to have firmer, almost stiff, consistencies and more semi-opaque, watercolor-esque coverage. They are longer-wearing, but they can take a few uses to learn how to use. This formula has also improved compared to when it first debuted--it is a bit more yielding now.