Rouge Improbable

NARS Rouge Improbable Moon Matte Lipstick ($28.00 for 0.09 oz.) is a rich, medium-dark red with cool, bluish undertones and a semi-matte finish. This shade had just a bit of sheen compared to the other shades, though it was still more matte than a satin (hence the semi-matte descriptor!). It had mostly opaque coverage, but you could see the outline of my lip freckle slightly. The consistency was smooth, velvety, and easy to apply, and while it lasted a long time (seven hours) and did not move around easily, it wasn't uncomfortable. I didn't find the formula hydrating, but it wasn't drying either. Make Up For Ever M401 (DC, $22.00)(95% similar). Chanel Rouge Tentation (169) (P, $38.00) is darker (95% similar). NARS Rebel (LE, $27.00) is lighter, cooler (95% similar). NARS Mascate (P, $28.00) is cooler (95% similar). Smashbox Unzipped (P, $21.00) is cooler (95% similar). NARS Starwoman (P, $26.00) is cooler (95% similar). Sephora Red Desert (97) (P, $14.00) is cooler (90% similar). ColourPop Ribbon (LE, $6.50) is lighter, brighter (95% similar). Chanel La Desiree (327) (LE, $40.00) is more shimmery, lighter, brighter (90% similar). Tom Ford Beauty Dominic (P, $36.00) is lighter, glossier (90% similar). Burberry Ruby (434) (P, $35.00) is lighter (90% similar). ColourPop On a Roll (LE, $8.00) is darker, glossier (90% similar). Tarte Firework (P, $22.00) is lighter (90% similar). ColourPop Goldie (P, $6.00) is darker (90% similar). MAC Fashion, Sweetie (P, $25.00) is darker, warmer (90% similar). Dior Splendor (950) (LE, $38.00) is darker (90% similar). Pat McGrath Vendetta (P, $38.00) is warmer, glossier (90% similar). Charlotte Tilbury Red Carpet Red (P, $37.00) is lighter, brighter (90% similar). ColourPop Melonade (LE, $6.50) is lighter (90% similar). Make Up For Ever C405 (DC, $22.00) is brighter, glossier (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.