Rouge Improbable

NARS Rouge Improbable Moon Matte Lipstick ($28.00 for 0.09 oz.) is a rich, medium-dark red with cool, bluish undertones and a semi-matte finish. This shade had just a bit of sheen compared to the other shades, though it was still more matte than a satin (hence the semi-matte descriptor!). It had mostly opaque coverage, but you could see the outline of my lip freckle slightly. The consistency was smooth, velvety, and easy to apply, and while it lasted a long time (seven hours) and did not move around easily, it wasn't uncomfortable. I didn't find the formula hydrating, but it wasn't drying either. Make Up For Ever M401 (DC, $22.00)(95% similar). Chanel Rouge Tentation (169) (P, $45.00) is darker (95% similar). NARS Mascate (P, $28.00) is cooler (95% similar). Smashbox Unzipped (P, $21.00) is cooler (95% similar). NARS Rebel (LE, $27.00) is lighter, cooler (95% similar). NARS Starwoman (P, $26.00) is cooler (95% similar). Sephora Red Desert (97) (P, $14.00) is cooler (90% similar). ColourPop Ribbon (LE, $6.50) is lighter, brighter (95% similar). MAC PattyPout (LE, $21.00) is cooler (90% similar). Dior Forever Passionate (879) (P, $45.00) is cooler (90% similar). Tom Ford Beauty Dominic (P, $36.00) is lighter, glossier (90% similar). Tarte Firework (P, $22.00) is lighter (90% similar). Burberry Ruby (434) (P, $35.00) is lighter (90% similar). ColourPop On a Roll (LE, $9.00) is darker, glossier (90% similar). Dior Splendor (950) (LE, $38.00) is darker (90% similar). ColourPop Goldie (P, $6.00) is darker (90% similar). Charlotte Tilbury Red Carpet Red (P, $37.00) is lighter, brighter (90% similar). MAC Fashion, Sweetie (P, $26.00) is darker, warmer (90% similar). Pat McGrath Vendetta (P, $38.00) is warmer, glossier (90% similar). Make Up For Ever C405 (DC, $22.00) is brighter, glossier (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.