Make Up For Ever C405 is a very cool-toned, medium-dark red with a satin finish. It is a discontinued lipstick that retails for $22.00 and contains 0.12 oz.
Make Up For Ever C405 Artist Rouge Lipstick ($22.00 for 0.12 oz.) is a medium-dark, pinky-red with cool undertones and a satin finish. It's very similar to C404, but it is noticeably darker and will be more likely to pull cooler on most skin tones (I can see C404 looking closer to neutral at times). The texture was smooth, lightweight, and more satiny, so it didn't have as much as lip as most of the Cream shades, but it wasn't clingy or drying. It had nearly opaque pigmentation which covered evenly. This shade wore well for over six hours and was lightly hydrating. Make Up For Ever C404 (DC, $22.00) is darker, glossier (95% similar). Shiseido Poppy (RD312) (DC, $28.00) is lighter (95% similar). Pretty Vulgar Blood Flower (P, $24.00) is lighter (95% similar). Shiseido Ruby Copper (RD501) (DC, $28.00) is lighter (95% similar). Pat McGrath Major Red (DC, $40.00) is lighter, warmer (95% similar). MAC Nyma Tang (LE, $19.00) is less glossy (95% similar). Smashbox Unzipped (P, $21.00) is lighter (95% similar). Tarte Miami Vice (P, $21.00) is warmer (95% similar). Charlotte Tilbury Carina's Love (P, $37.00) is less glossy (95% similar). MAC Carmine Rouge (LE, $19.00) is lighter (95% similar). NYX Eden (P, $6.00) is lighter, less glossy (95% similar). Tom Ford Beauty Night Porter (P, $55.00) is lighter (95% similar). ColourPop Million Dollar Baby (LE, $10.00) is less glossy (95% similar). Makeup Geek Elegant (P, $15.00) is glossier (95% similar). MAC Como La Flor (LE, $19.00) is lighter (95% similar). ColourPop Big Bang (P, $9.00) is warmer (95% similar). Tom Ford Beauty Dominic (P, $36.00) is more muted (95% similar). Charlotte Tilbury Screen Siren (P, $34.00) is lighter (95% similar). Estee Lauder Boldface (P, $32.00) is lighter (95% similar). MAC Brave Red (P, $19.00) is darker, warmer (95% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Now saturated with 25 percent more pigment than the original Rouge Artist, Artist Rouge Lipstick brings bold color impact to lips that make a statement. This extremely pigmented formula not only provides intense, opaque color but boasts an ultra-creamy, non-drying formula that hydrates the lips for ultimate comfort. Its unique, precision shaped bullet allows for easy, defined application while the long wear formula will not bleed or feather. Artist Rouge is a bold collection that is professionally curated to include the most flattering shades across all color families—with a perfect match for each and every skintone. It features two finishes: a matte for an ultra-matte yet velvety finish that won't feel dry and a cream for intense color with a natural-looking, creamy finish.