Make Up For Ever M401 is a moderately cool-toned, medium-dark red with a matte finish. It is a discontinued lipstick that retails for $22.00 and contains 0.12 oz.
M401 is a rich, medium-dark red with strong, cool undertones and a matte finish. It had good color coverage in a single layer, which was buildable to full coverage with half of a layer on top. The texture was smooth, lightweight, and sat well on the lips despite being thinner overall. The color was still going strong after six hours of wear, and it left a moderate stain behind. The formula felt a touch drying to me.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Now saturated with 25 percent more pigment than the original Rouge Artist, Artist Rouge Lipstick brings bold color impact to lips that make a statement. This extremely pigmented formula not only provides intense, opaque color but boasts an ultra-creamy, non-drying formula that hydrates the lips for ultimate comfort. Its unique, precision shaped bullet allows for easy, defined application while the long wear formula will not bleed or feather. Artist Rouge is a bold collection that is professionally curated to include the most flattering shades across all color families—with a perfect match for each and every skintone. It features two finishes: a matte for an ultra-matte yet velvety finish that won't feel dry and a cream for intense color with a natural-looking, creamy finish.