Make Up For Ever M401 is a moderately cool-toned, medium-dark red with a matte finish. It is a permanent lipstick that retails for $22.00 and contains 0.12 oz.
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M401 is a rich, medium-dark red with strong, cool undertones and a matte finish. It had good color coverage in a single layer, which was buildable to full coverage with half of a layer on top. The texture was smooth, lightweight, and sat well on the lips despite being thinner overall. The color was still going strong after six hours of wear, and it left a moderate stain behind. The formula felt a touch drying to me.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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