Zip Me Up

Zip Me Up is a medium-dark violet purple with a pearly sheen. It had so-so color payoff paired with a lightly dusty consistency, so it was easier to blend out, but the lack of pigmentation made it harder to get really even, true-to-pan coverage. On me, it had signs of fading after seven and a half hours of wear. Guerlain Two VIP #1 (LE, ) is more shimmery (95% similar). Too Faced Live It Up (LE, $16.00) is warmer (95% similar). Too Faced Follow Me (LE, $16.00) is less shimmery (95% similar). Fenty Beauty Hey Aunty (PiP, ) is less shimmery (95% similar). Illamasqua Trance (LE, ) is darker (95% similar). Tarina Tarantino Poppycock (DC, ) is warmer (95% similar). Huda Beauty Electric #2 (PiP, ) is brighter (95% similar). MAC Sexy PB&J (LE, $17.00) is cooler (95% similar). Maybelline Potent Purple (P, $6.99) is more shimmery (95% similar). Urban Decay Flash (DC, $19.00) is brighter (95% similar). Urban Decay Druggie (LE, $19.00) is more shimmery, lighter (90% similar). Tom Ford Beauty Daydream #2 (PiP, ) is less shimmery, lighter, cooler (90% similar). Kevyn Aucoin Hardwire (LE, ) is more shimmery, cooler (90% similar). Makeup Geek Hype (P, $9.99) is more shimmery, darker, cooler (90% similar). Urban Decay Hex Remedy (LE, $19.00) is less shimmery, darker, warmer (90% similar). Sephora 1980's (LE, ) is lighter (90% similar). MAC Satellite Dreams (DC, $17.00) is darker, more muted (90% similar). Milani Bella Violet (14) (P, $4.49) is less shimmery, lighter (90% similar). Sugarpill Hysteric (P, $13.00) is more shimmery, darker, warmer (90% similar). Tarina Tarantino Violet Storm #5 (DC, ) is brighter (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.

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