Maybelline Bubblegum Bloom (965) is a very cool-toned, light pink with a frost finish. It is a limited edition lipstick that retails for $7.49 and contains 0.15 oz.
Maybelline Bubblegum Bloom (965) Color Sensational Lip Color ($7.49 for 0.15 oz.) is a light, cool-toned pink with a strong white base and white frosted shimmer. It was semi-sheer with a gritty texture that applied horribly; it was incredibly uneven, made my lips look worse, and settled into lip lines. The color slipped away within an hour and a half with additional color settling into lip lines, and it was neither drying nor hydrating. Maybelline Petal Pink (710) (P, $7.49) is darker, brighter, less shimmery. MAC To Savour (P, $23.00) is less shimmery, darker. MAC A Novel Romance (LE, $16.00) is less shimmery, darker. MAC Dress to Impress (LE, $16.00) is less shimmery. MAC Be Fabulous (P, $22.00) is less shimmery. MAC Rose Lily (LE, $16.00) is darker, less shimmery. Revlon Cupcake (P, $7.49) is darker. MAC Dreaminess (P, $22.00) is less shimmery. Guerlain Rose Innocent (LE, $51.00) is similar. See comparison swatches / view dupes.