Estee Lauder Unattainable is a slightly cool-toned, dark plum with a satin finish. It is a permanent lipstick that retails for $32.00 and contains 0.12 oz.
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Estee lauder Unattainable Pure Color Matte Sculpting Lipstick ($30.00 for 0.12 oz.) is a reddish-plum with warm undertones and a satin finish. The consistency was lightly creamy and glided on easily without tugging on the lips. It had nearly opaque pigmentation that covered well. I noticed some color seemed to slip into lip lines, but it was hard to notice from a normal viewing distance. On me, the color stayed on for almost eight hours and was neither drying nor hydrating at the end. NARS Vera (P, $32.00) is glossier. Givenchy Rose Precieux (311) (LE, $36.00) is lighter, warmer. See comparison swatches / compare dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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Pure Color Envy Matte Lipsticks are formulated with Advanced True Vision™ Technology, which combines multifaceted pigments and refined mattifying powders to provide rich saturated color that feels luxuriously comfortable. Intensely mattified color gives lips a bolder, visibly fuller, defined curvaceous look.