Lisa Eldridge Velvet Myth is a slightly cool-toned, dark berry with a semi-matte finish. It is a limited edition lipstick that retails for $32.00 and contains 0.12 oz.
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Lisa Eldridge Velvet Myth True Velvet Lipstick Colour ($32.00 for 0.12 oz.) is a brighter, medium-dark plum with subtle, warm undertones and a semi-matte finish. It had nearly opaque pigmentation in one layer, which adhered evenly and smoothly on my lips. The texture was dense but velvety, so it glided easily across my lips without tugging but didn't feel slippery or even "wet" as it went on. It stayed on nicely for seven hours and was non-drying while worn.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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Saturated and highly pigmented lipstick, each bullet has a beautiful true velvet effect on the surface of the bullet which looks exactly like velvet fabric. The formulation is a creamy, hydrating matte with a slight sheen - its not a flat matte. The colour is long wearing and non drying to the lips.