Lisa Eldridge Velvet Myth is a moderately cool-toned, dark berry with a semi-matte finish. It is a limited edition lipstick that retails for $36.00 and contains 0.12 oz.
Lisa Eldridge Velvet Myth True Velvet Lipstick Colour ($32.00 for 0.12 oz.) is a brighter, medium-dark plum with subtle, warm undertones and a semi-matte finish. It had nearly opaque pigmentation in one layer, which adhered evenly and smoothly on my lips. The texture was dense but velvety, so it glided easily across my lips without tugging but didn't feel slippery or even "wet" as it went on. It stayed on nicely for seven hours and was non-drying while worn.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Paint your lips as an artist would with these highly pigmented True Velvet Lipsticks. Described as 'A phenomenon... a work of art’. Each bullet has the appearance of beautifully plush velvet fabric, a ‘trompe l’oeil’ that has to be seen to be believed. This is matte lipstick revolutionised with a saturated technicolour formulation and a creamy texture with a slight sheen that’s 3-D and luscious, not a flat matte. So intensely pigmented, it’s easy to create either a one-swipe graphic lip statement or pat gently for the ultimate subtle lip stain. Cutting edge lab tech has enabled the creation of a very long-wearing, non drying crème which feels lightweight, silky and comfortable to wear.