Marc Jacobs Beauty Whip It (304) is a moderately cool-toned, dark fuchsia with a pearl finish. It is a permanent lipgloss that retails for $29.00 and contains 0.16 oz.
Marc Jacobs Whip It (304) Enamored Hi-Shine Lip Lacquer ($28.00 for 0.16 fl. oz.) is described as a "bold iridescent magenta." It's a vibrant, fuchsia-red with iridescent violet shimmer and cool, blue undertones. It had semi-opaque color coverage that went on fairly evenly and lasted for five hours. It was lightly hydrating over time, but I did notice that the color slipped into lip lines slightly as well. I think this is supposed to be similar to Boom Boom from the prior gloss formula, but it is a lesser version of it. Urban Decay Big Bang (P, $22.00) is redder, darker. Maybelline Mystical Magenta (610) (P, $8.99) is lighter. Maybelline Opalescent Orchid (515) (P, $8.99) is lighter. Revlon HD Pink Ruby (515) (P, $8.99) is brighter, darker. MAC Hopelessly Devoted (LE, $20.00) is less shimmery. Revlon Adorned (P, $7.49) is brighter. Marc Jacobs Beauty Boom Boom (210) (DC, $28.00) is more opaque. Burberry Pink Sweet Pea (LE, $29.00) is similar. See comparison swatches / compare dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Enamored Hi-Shine Lip Lacquer lip gloss delivers maximum color and brilliance with its unique Triple Shine Complex, a blend of high-performance ingredients that provide unstoppable wear and shine like "30 coats of lacquer." The brilliant shine contributes to an optical plumping look. And, Enamored feels cushiony on the lips, never sticky. This mint-scented lip gloss collection features a profusion of creamy pinks, shimmering lavenders, and iridescent brights that give lips a lush look with lasting color and unbelievable shine.