Model Behavior
MAC Lipstick
MAC Model Behavior is a moderately warm-toned, dark purple with a pearl finish. It is a permanent lipstick that retails for $19.00 and contains 0.1 oz.
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MAC Model Behavior Lipstick ($17.00 for 0.10 oz.) is a medium-dark magenta purple with warm, pink undertones and fine violet shimmer. It had semi-opaque color coverage that went on fairly evenly, though there was a bit of streaking around the edges. The texture was thin, emollient so it did not tug, but it was a bit drying after four and a half hours of wear. Urban Decay Mad Hatter (LE, $18.00) is more shimmery, lighter (90% similar). Bite Beauty Grape Glaze (P, $24.00) is more shimmery, lighter (90% similar). MAC Royal Hour (LE, $19.00) is more shimmery (90% similar). Milk Makeup Willow (P, $24.00) is more shimmery, darker (90% similar). Makeup Geek Drumroll (P, $15.00) is darker, warmer (90% similar). Urban Decay Plague (DC, $18.00) is more shimmery (90% similar). Tom Ford Beauty Lavender Extreme (LE, $57.00) is more shimmery, lighter, cooler (80% similar). Urban Decay Heartache (DC, $18.00) is lighter (85% similar). MAC Own the Look (LE, $19.00) is less shimmery, darker (85% similar). Urban Decay Backfire (DC, $18.00) is lighter, cooler, less glossy (85% similar). MAC Rave Chic (LE, $19.00) is lighter (85% similar). Urban Decay Speedball (DC, $18.00) is less shimmery, darker, glossier (85% similar). Milani Raving Matte (08) (LE, $8.99) is less shimmery, darker (85% similar). Dior Dream (067) (LE, $38.00) is less shimmery, lighter (85% similar). Obsessive Compulsive Cosmetics Strange & Unusual (DC, $17.00) is lighter, warmer (85% similar). MAC Violetta (PiP, $19.00) is less shimmery, lighter, brighter (85% similar). Urban Decay Flashback (P, $18.00) is darker, more muted, cooler (80% similar). Makeup Geek Backstage (P, $15.00) is darker, more pigmented, glossier (80% similar). Pretty Vulgar Made with Mischief (P, $24.00) is darker, more muted, glossier (80% similar). Marc Jacobs Beauty Scandal (226) (P, $30.00) is less shimmery, darker, more muted (80% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Model Behavior
PPermanent. $19.00.
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Formulated to shade, define and showcase the lips, M·A·C Lipstick is available in every nuance of your favorite color and high-fashion texture. It's the iconic product that made M·A·C famous. AMPLIFIED CREME (A): Ultra-creamy. Quietly shiny. Color-packed! Hi-res: hi-impact. CREMESHEEN (C): Creme-based lipstick that imparts bright full color, with a soft and supple shine. FROST (F): Excellent color payoff with medium to high frosted shimmer-and-shine finish. LUSTRE (L): Demi-sheer with wet-look lustre finish. Very slick. Makes lips look soft, smooth, ultra-moist. MATTE (M): Pigment rich with intense color pay-off. No-shine, all matte finish. SATIN (S): Color-rich. Soft satin, semi-matte finish. Conditions while adding intense color.