KVD Beauty Outlaw is a slightly cool-toned, light red with a matte finish. It is a permanent lipstick that retails for $20.00 and contains 0.22 oz.
Kat Von D Outlaw Everlasting Liquid Lipstick ($20.00 for 0.22 fl. oz.) is described as a "brick red." It's a brightened, medium-dark red with subtle, neutral-to-warm undertones and an ultra-matte finish. It had rich color payoff that went on smoothly and evenly without a fuss. It dries down quickly but you have enough time to work with the product to get clean, crisp lines. The color was still going strong after eight hours, but it began to feel drying after four and a half hours of wear. Make Up For Ever #43 (P, $19.00) is darker, glossier. Tom Ford Beauty Ruby Rush (07) (P, $50.00) is cooler, glossier. Anastasia American Doll (P, $20.00) is cooler. MAC Kinky (LE, $16.00) is glossier. MAC Opera (LE, $16.00) is cooler, glossier. Kat Von D Hexagram (P, $21.00) is darker. Kat Von D Underage Red (P, $19.00) is warmer. NARS Mysterious Red (LE, $25.00) is cooler. MAC RiRi Woo (LE, $16.00) is cooler, lower quality. NARS Cruella (P, $25.00) is darker, more muted. MAC Ruby Woo (P, $16.00) is cooler. Illamasqua Maneater (P, $24.00) is warmer. See comparison swatches / compare dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
This innovative Everlasting Liquid Lipstick is infused with vitamins A, C, and E for added hydration. The next-generation formula gives lips long-lasting wear and high-pigment color with a smooth matte finish.