KVD Beauty Malice is a very warm-toned, medium-dark orange with a matte finish. It is a permanent lipstick that retails for $20.00 and contains 0.22 oz.
Kat Von D Malice Everlasting Liquid LipstickKat Von D Malice Everlasting Liquid Lipstick ($20.00 for 0.22 fl. oz.) is a bright, medium-dark orange with warm, red undertones and a matte finish. It had good pigmentation, but it wasn't fully opaque in one layer, which was surprising given the type of shade (like reds, oranges are often quite pigmented). The texture was slightly thicker than average for the brand but spread evenly across the lips. It seemed to take longer to dry down, and it was a little tacky for longer, so I had a bit of color lift unexpectedly. This particular shade highlighted the lines on my lips after drying down, and it appeared "cracked" when I smiled. It wore well for seven hours and was non-drying but faded more strongly from the center first.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
This innovative Everlasting Liquid Lipstick is infused with vitamins A, C, and E for added hydration. The next-generation formula gives lips long-lasting wear and high-pigment color with a smooth matte finish.