Damned is a deep, reddish brown with a flat, matte finish. It had semi-opaque pigmentation in a single layer, and again, a second layer helped improve the opacity but wasn't as helpful for evening out the color overall, especially as this one seemed to pull and dry more into my lip lines than others. The lipstick wore well for over eight hours but felt drying after five and a half hours of wear.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
This innovative Everlasting Liquid Lipstick is infused with vitamins A, C, and E for added hydration. The next-generation formula gives lips long-lasting wear and high-pigment color with a smooth matte finish.