Yu

Yu is described as a "shocking pink." It's a bright, fuchsia pink with cool undertones and a soft sheen. It had rich, opaque coverage that glided on easily without tugging and lasted five to six hours. It is very slightly hydrating, but if you have very dry lips, it may not be enough hydration for you. Maybelline Faint for Fuchsia (P, $7.99) is darker. Tom Ford Beauty Electric Pink (15) (P, $50.00) is more muted. MAC Flat Out Fabulous (P, $16.00) is darker, glossier. Guerlain Fluo Stiletto (662) (LE, $37.00) is darker, more muted, less glossy. Tom Ford Beauty Pablo (LE, $32.00) is darker, more muted. Tom Ford Beauty Jack (LE, $32.00) is brighter. MAC Ultramarine Pink (LE, $30.00) is lighter, brighter, darker. Kat Von D Sexer (P, $21.00) is less shimmery, more muted. MAC Dear Diary (LE, $18.00) is cooler. Urban Decay Anarchy (P, $22.00) is darker, more pigmented, more shimmery. Maybelline Electric Fuchsia (LE, $7.49) is cooler. Maybelline Hot Plum (P, $7.49) is darker. NARS Full Frontal (LE, $26.00) is more muted, cooler, lower quality, brighter, lighter. Ardency Inn Twist (P, $25.00) is darker. Bite Beauty Violet (P, $24.00) is cooler. First 15 dupes listed, see even more: View dupes side-by-side for comparisons here.