ColourPop Marshmallow is a very cool-toned, very dark lavender with a satin finish. It is a permanent lipstick that retails for $7.00 and contains 0.11 oz.
ColourPop Marshmallow Ultra Satin Liquid Lipstick ($6.00 for 0.11 fl. oz.) is described as a "greyed out lavender." It's a muted, light-medium lavender with strong, cool gray undertones and a satin finish. It had rich, opaque color payoff and was easy to apply and get smooth, even coverage. The color was still going strong after eight hours of wear and started to get a little drying right around that point. I was surprised that the color didn't pull into lip lines, nor did the color fade unevenly, despite going through two meals and two cups of coffee. KVD Beauty Zero (LE, $21.00) is cooler (90% similar). KVD Beauty Zero (P, $19.00) is darker (90% similar). MAC Ionized (LE, $25.00) is lighter, glossier (80% similar). MAC Fresh Amour (LE, $19.00) is lighter, brighter (85% similar). Illamasqua Posture (P, $24.00) is lighter, warmer (85% similar). KVD Beauty Ayesha (P, $20.00) is darker (80% similar). KVD Beauty Requiem (P, $20.00) is warmer (80% similar). MAC Galaxy Grey (DC, $21.00) is darker, cooler (80% similar). NYX Playdate (P, $6.00) is warmer, glossier (80% similar). See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
A creamy, bold lipstick with a satin finish. This formula has the same high percentage of pigments as an Ultra Matte Lip but contains emollient ingredients for added moisture, keeping lips looking fresh and feeling super comfortable.
DIMETHICONE CROSSPOLYMER, ISODODECANE, DIISOSTEARYL MALATE, DISTEARDIMONIUM HECTORITE, PROPYLENE, CARBONATE, HYDROGENATED POLYISOBUTENE, C10-18 TRIGLYCERIDES, ORYZA SATIVA (RICE) BRAN WAX, PENTYLENE GLYCOL , SILICA SILYLATE, SILICA, POLYETHYLENE [+/- BLUE 1 LAKE (CI 42090), IRON OXIDES (CI 77491), IRON OXIDES (CI 77492), IRON OXIDES (CI 77499), MICA (CI 77019), RED 27 LAKE (CI 45410), RED 28 LAKE (CI 45410), RED 6 (CI 15850), RED 7 LAKE (CI 15850), TITANIUM DIOXIDE (CI 77891), YELLOW 5 LAKE (CI 19140), YELLOW 5 LAKE (CI 19140:1), YELLOW 6 LAKE (CI 15985)].
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.