Pacific

ColourPop Pacific Ultra Matte Liquid Lipstick ($6.00 for 0.11 fl. oz.) is described as a "true bright orange." It's a bold, brightened, medium orange with reddish tones and a matte finish. It had mostly opaque pigmentation, but the dry down was quite fast which led to streaky application as it dried as I was applying! The texture is lightweight and feels soft to the touch, but I had some issues with the color coming away in flakes around the center of the mouth. This shade lasted for near to six hours but wasn't as intact as some of the better-performing shades in the range at that point. It was drying after five hours of wear. Makeup Geek Quirky (P, $15.00) is darker, more muted, glossier (90% similar). Illamasqua Flare (P, $24.00) is glossier (90% similar). MAC Morange (P, $19.00) is darker, glossier (85% similar). Makeup Geek Salsa (LE, $12.00) is darker (85% similar). NARS Catherine (P, $34.00) is lighter, glossier (85% similar). Melt Cosmetics Monarca (P, $19.00) is darker, warmer (85% similar). MAC Neon Orange (P, $19.00) is darker, glossier (90% similar). ColourPop 7 Springs (P, $10.00) is brighter, warmer (85% similar). MAC Rich & Restless (P, $21.00) is lighter, more muted, cooler (85% similar). ColourPop Felix (P, $7.00) is darker, brighter, warmer (85% similar). Sephora Samba (LE, $12.50) is glossier (85% similar). Milani Sweet Nectar (P, $5.49) is darker, glossier (85% similar). ColourPop Botanical (LE, $7.00) is lighter, glossier (80% similar). ColourPop Creme Fresh (P, $10.00) is lighter, more muted (80% similar). See comparison swatches / view dupes side-by-side.

FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.