ColourPop Loves It is a neutral-toned, medium-dark pink with a semi-matte finish. It is a limited edition eyeshadow that retails for $4.50 and contains 0.05 oz.
Loves It is a medium-dark pink with subtle, warm undertones and flecks of sparkle over a matte finish. The color payoff was opaque in a single layer, which applied well to bare skin with a smooth, even lay down of color that diffused easily along the edges. The consistency was soft without being too powdery, but the sparkles didn't bind well with the base, so they tended to move too readily. It stayed on well for eight hours before fading visibly.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
vibrant and creamy formula that delivers maximum payout for an intense look.
*Not intended for use in the immediate eye area. Calcium Sodium Borosilicate, Boron Nitride, Aluminum Starch Octenylsuccinate, Zinc Stearate, Dimethicone, Silica, Phenoxyethanol, Lauroyl Lysine, Caprylyl Glycol, Dimethiconol, Hexylene Glycol, Ethylhexylglycerin, Blue 1 Lake (CI 42090) Iron Oxides (CI 77492, CI77499), Mica (CI 77019), Red 28 Lake (CI 45410), Titanium Dioxide (CI 77891).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.