NOTICE: All products categorized under "Pigment" carry a warning in the US that the
product is "not intended for use in the immediate eye area." Brands in the US typically market these
products as "Pigments" (instead of "Eyeshadow"), and there is often a warning on the back of packaging or
the label. The product includes color additives that are not approved for usage on the eyes per the
Some color additives in "Pigments" have no usage restrictions in the EU, per CosIng, and can be used on the
eyes. We recommend checking ingredients to confirm current safety assessment/restrictions:
Best Coast is a bright, medium-dark fuchsia pink with subtle, cool undertones and a matte finish. It had nearly opaque, buildable pigmentation with a slightly thinner, drier texture, though it wasn't powdery and blended out without issue but was easier to work with over a primer if one had drier skin. It stayed on well for eight and a half hours before fading and stained my lid slightly.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.