ColourPop Ventura is a very cool-toned, light lavender with a sparkle finish. It is a permanent eyeshadow that retails for $9.00 and contains 0.23 oz.
ColourPop Ventura Jelly Much Eyeshadow ($8.00 for 0.23 oz.) is a pale, iridescent lavender with cool undertones and a sparkling sheen. It had medium to semi-opaque pigmentation, but it seemed to have a chalkier, almost white base that was most present after it had dried down. The texture was wet to the touch and yielded a cooling sensation on my skin, but it dried down and set within 15 seconds. Once set, the eyeshadow stayed on well for 10 hours without moving or creasing.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
This innovative water-based formula is made of 50% water meaning you can ditch the "just add water" step and get over-the-top, single-stroke color intensity in full-on chrome, duo chrome and holographic finishes. ColourPop’s proprietary, unique water-based formula saturates the pigment for intense colour payoff instantly - plus, it prevents creasing and fading for stunning looks that last all day! Apply with your favorite eyeshadow brush for precise application or use your fingers for a quick n’ easy look!.
Water, Calcium Sodium Borosilicate, Silica, Butylene Glycol, Sorbeth-30 Tetraisostearate, Dipropylene Glycol, Benzyl Alcohol, Sorbitan Sesquiisostearate, Acrylates/Beheneth-25 Methacrylate Copolymer, Ppg-8 Ceteth-20, Chlorphenesin, Dehydroacetic Acid, Tin Oxide, Sodium Hydroxide 18%, Phenoxyethanol, Mica (CI 77019), Titanium Dioxide (CI 77891).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.