ColourPop Ventura is a very cool-toned, light lavender with a sparkle finish. It is a permanent eyeshadow that retails for $8.00 and contains 0.23 oz.
ColourPop Ventura Jelly Much Eyeshadow ($8.00 for 0.23 oz.) is a pale, iridescent lavender with cool undertones and a sparkling sheen. It had medium to semi-opaque pigmentation, but it seemed to have a chalkier, almost white base that was most present after it had dried down. The texture was wet to the touch and yielded a cooling sensation on my skin, but it dried down and set within 15 seconds. Once set, the eyeshadow stayed on well for 10 hours without moving or creasing.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
One of our most innovative formulas yet. Jelly Much delivers extremely high impact looks in a single swipe. Super longwearing, it won’t crease, fade, or transfer; dries down to a powder finish with zero fall out. Here to stay and here to slay! Its unique water-based formula saturates the pigment for immediate intense color right on application. No need to fuss with wetting your makeup brush or using a primer, you’ll get the look of intense shadow right from the pot.
Water, Calcium Sodium Borosilicate, Silica, Butylene Glycol, Sorbeth-30 Tetraisostearate, Dipropylene Glycol, Benzyl Alcohol, Sorbitan Sesquiisostearate, Acrylates/Beheneth-25 Methacrylate Copolymer, Ppg-8 Ceteth-20, Chlorphenesin, Dehydroacetic Acid, Tin Oxide, Sodium Hydroxide 18%, Phenoxyethanol, Mica (CI 77019), Titanium Dioxide (CI 77891).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.