So What
ColourPop Jelly Much Eyeshadow
ColourPop So What is a moderately warm-toned, medium lavender with a sparkle finish. It is a limited edition eyeshadow that retails for $9.00 and contains 0.23 oz.
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ColourPop So What Jelly Much Shadow ($9.00 for 0.23 oz.) is a light-medium lavender with warmer, pink undertones and flecks of gold sparkle thorughout. It definitely was chunkier and took more effort to smooth out than other shades in the formula have for me.
- Semi-opaque, buildable pigmentation
- Lightweight, wet to the touch, watery but substantial
- Applied evenly and blended out well
- Dried down in about 10 seconds to transfer-proof finish
- Long-wearing (10 hours+)
- Packaging needs improvement (these tend to dry out over time)
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
So What
LELimited Edition. $9.00.
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This innovative water-based formula is made of 50% water meaning you can ditch the "just add water" step and get over-the-top, single-stroke color intensity in full-on chrome, duo chrome and holographic finishes. ColourPop’s proprietary, unique water-based formula saturates the pigment for intense colour payoff instantly - plus, it prevents creasing and fading for stunning looks that last all day! Apply with your favorite eyeshadow brush for precise application or use your fingers for a quick n’ easy look!.
