ColourPop So What is a moderately warm-toned, medium lavender with a sparkle finish. It is a limited edition eyeshadow that retails for $8.00 and contains 0.23 oz.
ColourPop So What Jelly Much Shadow ($9.00 for 0.23 oz.) is a light-medium lavender with warmer, pink undertones and flecks of gold sparkle thorughout. It definitely was chunkier and took more effort to smooth out than other shades in the formula have for me.
- Semi-opaque, buildable pigmentation
- Lightweight, wet to the touch, watery but substantial
- Applied evenly and blended out well
- Dried down in about 10 seconds to transfer-proof finish
- Long-wearing (10 hours+)
- Packaging needs improvement (these tend to dry out over time)
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
One of our most innovative formulas yet. Jelly Much delivers extremely high impact looks in a single swipe. Super longwearing, it won’t crease, fade, or transfer; dries down to a powder finish with zero fall out. Here to stay and here to slay! Its unique water-based formula saturates the pigment for immediate intense color right on application. No need to fuss with wetting your makeup brush or using a primer, you’ll get the look of intense shadow right from the pot.