ColourPop Heartthrob is a moderately warm-toned, very light green with a sparkle finish. It is a limited edition eyeshadow that retails for $9.00 and contains 0.23 oz.
ColourPop Heartthrob Jelly Much Eyeshadow ($8.00 for 0.23 oz.) is a bright chartreuse green with warmer, yellower undertones and slightly greener shimmer. The more opaque the product was, the greener and less yellow it appeared. It had a cool, watery consistency to the touch that dried down within 10 seconds to a transfer-resistant finish, so you'll want to work one eye at a time. It had mostly opaque, buildable coverage that applied evenly and lasted well for 10 hours on me.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
This innovative water-based formula is made of 50% water meaning you can ditch the "just add water" step and get over-the-top, single-stroke color intensity in full-on chrome, duo chrome and holographic finishes. ColourPop’s proprietary, unique water-based formula saturates the pigment for intense colour payoff instantly - plus, it prevents creasing and fading for stunning looks that last all day! Apply with your favorite eyeshadow brush for precise application or use your fingers for a quick n’ easy look!.