ColourPop Heartthrob is a moderately warm-toned, very light green with a sparkle finish. It is a limited edition eyeshadow that retails for $8.00 and contains 0.23 oz.
ColourPop Heartthrob Jelly Much Eyeshadow ($8.00 for 0.23 oz.) is a bright chartreuse green with warmer, yellower undertones and slightly greener shimmer. The more opaque the product was, the greener and less yellow it appeared. It had a cool, watery consistency to the touch that dried down within 10 seconds to a transfer-resistant finish, so you'll want to work one eye at a time. It had mostly opaque, buildable coverage that applied evenly and lasted well for 10 hours on me.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
One of our most innovative formulas yet. Jelly Much delivers extremely high impact looks in a single swipe. Super longwearing, it won’t crease, fade, or transfer; dries down to a powder finish with zero fall out. Here to stay and here to slay! Its unique water-based formula saturates the pigment for immediate intense color right on application. No need to fuss with wetting your makeup brush or using a primer, you’ll get the look of intense shadow right from the pot.