Best O
ColourPop Crème Gel Liner
ColourPop Best O is a moderately warm-toned, medium-dark burgundy with a matte finish. It is a permanent eyeliner that retails for $7.00 and contains 0.007 oz.
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ColourPop Best O Creme Gel Liner ($5.00 for 0.01 oz.) is described as a "deepened burgundy." It's a dark, burgundy with warm, plummy red undertones and an ultra-matte finish--it's very flat and appears almost dry. The texture is actually creamy, but it dries down to an all-matte finish with absolutley no sheen. Once it dries down, it is hard to smudge, so it's an eyeliner that wears better but can be unforgiving if you make mistakes (you'll need remover to fix!). On me, the eyeliner wore well for nine hours before thinning slightly. The pencil is quite a bit lighter and has a stronger warm tone to it than the pot version. ColourPop Best O (P, $7.00) is darker (85% similar). Chanel Psyche (959) (P, $34.00) is darker, warmer (85% similar). Estee Lauder Burgundy Suede (P, $28.00) is more shimmery, lighter (90% similar). ColourPop Charmer (P, $7.00) is darker, cooler (85% similar). Wayne Goss Deep Amethyst (P, $14.00) is darker, cooler (80% similar). Marc Jacobs Beauty Fine(wine) (P, $24.00) is lighter (80% similar). bareMinerals 6AM (LE, $15.00) is more shimmery, cooler (85% similar). See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Best O
PPermanent. $7.00.
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waterproof 18-hour colour glides on smoothly for comfortable application. its creamy formula makes blending super easy and sets for long-lasting looks. with super pigmented shades from ultra-wearable hues to bold brights, it's perfect for your everyday routine, colourful looks or sexy, smokey glam!.