Swerve
ColourPop Crème Gel Colour
ColourPop Swerve is a slightly cool-toned, dark black with a matte finish. It is a permanent eyeliner that retails for $7.00 and contains 0.11 oz.
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ColourPop Swerve Creme Gel Liner ($5.00 for 0.01 oz.) is described as a "true onyx black." It's a medium black with a mostly matte finish. It was smooth and glided on without tugging, but it seemed almost waxy, as it just didn't yield that much payoff in one stroke. Even building it up, it wasn't that intense. It wore well for eight hours. Guerlain Blackjack (P, $31.00) is warmer (95% similar). Guerlain Black Jack (01) (P, $30.00) is darker (95% similar). MAC Black Ice (P, $20.00) is darker (95% similar). Make Up For Ever M10 Matte Black (PiP, ) is darker (95% similar). MAC Blacktrack (P, $16.00) is darker (95% similar). ColourPop Swerve (P, $7.00) is darker (95% similar). Sephora Black Lace (DC, $10.00) is darker (90% similar). Urban Decay Perversion (P, $22.00) is darker, glossier (90% similar). Urban Decay Black Market (P, $22.00) is more shimmery, lighter, cooler (90% similar). MAC Smolder (P, $21.00) is darker (90% similar). Stila Stingray (PiP, $22.00) is glossier (90% similar). Urban Decay Perversion (P, $20.00) is darker, glossier (90% similar). MAC Definitely Black (P, $20.00) is darker (90% similar). KVD Beauty Skully (P, $18.00) is darker (90% similar). Urban Decay Legend (P, $20.00) is darker (90% similar). Buxom Call Me (P, $17.00) is darker (90% similar). Make Up For Ever M10 Matte Black (P, $21.00) is darker (90% similar). MAC Graphblack (PiP, $17.00) is darker (90% similar). MAC Squid (P, $17.00) is darker (90% similar). Ardency Inn Black (P, $19.00) is darker (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Swerve
PPermanent. $7.00.
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Precision of a liquid with the ease of a gel based formula. Apply with a brush, we like a super fine, firm and synthetic angled brush. Dip tip of the brush, coat both sides – be careful not to pick up too much product! Work quickly, as the formula becomes transfer resistant once it dries. Do NOT leave opened for long periods of time or it will dry out and you will be sad. Be sure to close the lid tightly after each use.