Colour Pop Wild Nothing is a very warm-toned, dark plum with a matte finish. It is a permanent lipstick that retails for $6.50 and contains 0.11 oz.
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ColourPop Wild Nothing Ultra Matte Liquid Lipstick ($6.00 for 0.11 fl. oz.) is a deep plum with warm undertones and a mostly matte finish. I feel like the holiday shades are proof positive of just how wildly inconsistent this formula is, because this shade took over an hour to fully dry down, whereas the others were dry in a minute or so. The texture of this shade was also thicker, smoother, which resulted in much more pigmentation in less product (one stroke over-applied--I'd use a lip brush with this shade going forward).
The longer drydown time made it more finicky to keep in place, because it remained lightly tacky and color would lift off in places if I accidentally pressed my lips together prior. At least the coverage was even, and the color lasted for eight hours (though drying).
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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