Colour Pop Wavelength is a slightly cool-toned, light duochrome with a sparkle finish. It is a limited edition eyeshadow that retails for $8.00 and contains 0.23 oz.
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Colour Pop Wavelength Jelly Much Eyeshadow ($8.00 for 0.23 oz.) is a pale white base with a pink-to-lavender shifting sparkle. It had semi-opaque pigmentation that was somewhat buildable but worked best as a layering shade or to brighten an area. The consistency felt similar to other shades in the formula--watery, cool, and thin but fairly easy to apply and quick to set. They're messier to open up but easier to use than the Super Shock Shadows sometimes. It stayed on well for 10 hours without fallout, fading, or creasing on my lid.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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One of our most innovative formulas yet. Jelly Much delivers extremely high impact looks in a single swipe. Super longwearing, it won’t crease, fade, or transfer; dries down to a powder finish with zero fall out. Here to stay and here to slay! Its unique water-based formula saturates the pigment for immediate intense color right on application. No need to fuss with wetting your makeup brush or using a primer, you’ll get the look of intense shadow right from the pot.
Water, Calcium Sodium Borosilicate, Silica, Butylene Glycol, Sorbeth-30 Tetraisostearate, Dipropylene Glycol, Benzyl Alcohol, Sorbitan Sesquiisostearate, Acrylates/Beheneth-25 Methacrylate Copolymer, PPG-8 Ceteth-20, Chlorphenesin, Dehydroacetic Acid, Sodium Hydroxide, Tin Oxide, Phenoxyethanol, Mica (CI 77019), Titanium Dioxide (CI 77891).