Colour Pop Ventura is a very cool-toned, light lavender with a sparkle finish. It is a permanent eyeshadow that retails for $8.00 and contains 0.23 oz.
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Colour Pop Ventura Jelly Much Eyeshadow ($8.00 for 0.23 oz.) is a pale, iridescent lavender with cool undertones and a sparkling sheen. It had medium to semi-opaque pigmentation, but it seemed to have a chalkier, almost white base that was most present after it had dried down. The texture was wet to the touch and yielded a cooling sensation on my skin, but it dried down and set within 15 seconds. Once set, the eyeshadow stayed on well for 10 hours without moving or creasing.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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One of our most innovative formulas yet. Jelly Much delivers extremely high impact looks in a single swipe. Super longwearing, it won’t crease, fade, or transfer; dries down to a powder finish with zero fall out. Here to stay and here to slay! Its unique water-based formula saturates the pigment for immediate intense color right on application. No need to fuss with wetting your makeup brush or using a primer, you’ll get the look of intense shadow right from the pot.
Water, Calcium Sodium Borosilicate, Silica, Butylene Glycol, Sorbeth-30 Tetraisostearate, Dipropylene Glycol, Benzyl Alcohol, Sorbitan Sesquiisostearate, Acrylates/Beheneth-25 Methacrylate Copolymer, Ppg-8 Ceteth-20, Chlorphenesin, Dehydroacetic Acid, Tin Oxide, Sodium Hydroxide 18%, Phenoxyethanol, Mica (CI 77019), Titanium Dioxide (CI 77891).