Boo-kay

Colour Pop Jelly Much Eyeshadow

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Colour Pop Boo-kay Jelly Much Eyeshadow
Colour Pop Boo-kay Jelly Much Eyeshadow
Colour Pop Boo-kay Jelly Much Eyeshadow
Colour Pop Boo-kay Jelly Much Eyeshadow
Colour Pop Boo-kay Jelly Much Eyeshadow
Colour Pop Boo-kay Jelly Much Eyeshadow
Colour Pop Boo-kay Jelly Much Eyeshadow
Colour Pop Boo-kay Jelly Much Eyeshadow
Colour Pop Boo-kay Jelly Much Eyeshadow
Colour Pop Boo-kay Jelly Much Eyeshadow
Colour Pop Boo-kay Jelly Much Eyeshadow
Colour Pop Boo-kay Jelly Much Eyeshadow
Colour Pop Boo-kay Jelly Much Eyeshadow
Colour Pop Boo-kay Jelly Much Eyeshadow
Colour Pop Boo-kay Jelly Much Eyeshadow
Colour Pop Boo-kay Jelly Much Eyeshadow
Colour Pop Boo-kay Jelly Much Eyeshadow
Colour Pop Boo-kay Jelly Much Eyeshadow
Colour Pop Boo-kay Jelly Much Eyeshadow
Colour Pop Boo-kay Jelly Much Eyeshadow
Colour Pop Boo-kay Jelly Much Eyeshadow
Colour Pop Boo-kay Jelly Much Eyeshadow
Colour Pop Boo-kay Jelly Much Eyeshadow
Colour Pop Boo-kay Jelly Much Eyeshadow

Colour Pop Boo-kay is a very warm-toned, very light mauve with a sparkle finish. It is a limited edition eyeshadow that retails for $8.00 and contains 0.23 oz.

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Editor's Review

Colour Pop Boo-kay Jelly Much Shadow ($8.00 for .23 oz.) is a light, pinky-mauve with flecks of gold and pink sparkle over a metallic finish. It had a warmer undertone, especially at certain angles where it flashed more golden. The texture was wet to the touch, very watery, though it had that jelly-like feel that kept it feeling like a watery gel (rather than a true liquid).

I had trouble getting the product to adhere evenly, as it tended to go on a bit unevenly (almost chunky), so there were areas that looked more raised once applied to my lid. I had this happen swatched on my arm, applied with fingertips, applied with a flat, synthetic brush, and applied in sheerer layers and then built up. In person, it wasn't as noticeable because of how sparkly and shiny the color and finish were, so I could see some still enjoying the overall effect. It dried down quickly and was long-wearing; it was still going strong after 10 hours of wear without creasing, fading, or flaking.

FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.

Boo-kay

LELimited Edition. $8.00.
C+
C+
7
Product
9
Pigmentation
6
Texture
10
Longevity
3.5
Application
79%
Total
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Top Dupes
View all Dupes

Looking for something similar or to see what you have in your stash? Here are some of the top dupes for this product!

Mystic

PPermanent. $8.00/0.09 oz.
85% Similar

Silver Pink (05)

PPermanent. $24.00/0.2 oz.
85% Similar

Glitterrock

PPermanent. $20.00/0.05 oz.
85% Similar

Macaroon

PPermanent. $12.00/0.06 oz.
85% Similar

Sand Haze #4

PiPPermanent in Palette.
85% Similar

Shimmer Lilac

PiPPermanent in Palette.
80% Similar
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Claims / Ingredients

One of our most innovative formulas yet. Jelly Much delivers extremely high impact looks in a single swipe. Super longwearing, it won’t crease, fade, or transfer; dries down to a powder finish with zero fall out. Here to stay and here to slay! Its unique water-based formula saturates the pigment for immediate intense color right on application. No need to fuss with wetting your makeup brush or using a primer, you’ll get the look of intense shadow right from the pot.

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