Chanel No. 04 Rouge Allure Luminous Intense Lip Colour ($37.00 for 0.12 oz.) is a bright, medium orange-red with warm undertones and a natural sheen. It had nearly opaque pigmentation that applied smoothly across the lips. The texture was incredibly lightweight with a touch of slip but adhered well to the lips for long-wear. There was the slightest amount of product in my deeper lip lines, but the shine and vibrancy of the color made it difficult to detect at a normal viewing distance (just in the close-up photos). It wore well for five hours and was hydrating over time.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
The next generation of ROUGE ALLURE dresses lips with unmistakable attitude. A new formula with concentrated, ultra-thin pigments offers radically intense colour with full coverage and a satin finish. Leaves lips supple and protected with lasting comfort.