Chanel No. 01 Rouge Allure Luminous Intense Lip Colour ($37.00 for 0.12 oz.) is a medium pink-red with cool undertones and a satin sheen. It had good color payoff in a single layer, though you can see my lip freckle peeking through indicating it was not full coverage (as described). The texture was smooth with slight slip but not enough to feel slippery or enable the color to move around on the lips. It wore well for five and a half hours and was lightly hydrating over time.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
The next generation of ROUGE ALLURE dresses lips with unmistakable attitude. A new formula with concentrated, ultra-thin pigments offers radically intense colour with full coverage and a satin finish. Leaves lips supple and protected with lasting comfort.