Chanel Incantevole (184) Rouge Allure Luminous Intense Lip Colour ($37.00 for 0.12 oz.) is a medium-dark, raspberry pink with subtle, cool undertones and a soft sheen. It had nearly opaque pigmentation in a single layer. The lipstick felt lightly creamy with a smooth, thin texture that glided across the lips fluidly and never felt clingy, yet it did not slide around or feather beyond my lips. This shade stayed on well for five and a half hours and was moisturizing over time.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
The next generation of ROUGE ALLURE dresses lips with unmistakable attitude. A new formula with concentrated, ultra-thin pigments offers radically intense colour with full coverage and a satin finish. Leaves lips supple and protected with lasting comfort.