Chanel Camelia Pourpre (637) Rouge Allure Luminous Intense Lip Colour ($40.00 for 0.12 oz.) is a rich, reddened plum with subtle, warm undertones and a pearly sheen. It had nearly opaque color coverage in a single stroke, which applied evenly and smoothly across my lips without tugging. The lipstick had a lightweight, thinner consistency that felt balm-like and looked like it had more slip than it felt. It wore nicely for six hours and felt hydrating over time.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
The next generation of ROUGE ALLURE dresses lips with unmistakable attitude. A new formula with concentrated, ultra-thin pigments offers radically intense colour with full coverage and a satin finish. Leaves lips supple and protected with lasting comfort.