Bobbi Brown Imperial Red is a very cool-toned, medium-dark red with a cream finish. It is a permanent lipstick that retails for $37.00 and contains 0.13 oz.
Bobbi Brown Imperial Red Luxe Lip Color ($35.00 for 0.12 oz.) is a deep red with subtle, cooler, pink undertones and a glossy finish. It had semi-opaque pigmentation, which did apply evenly and smoothly, so it looked like stain glass on the lips as there was still very rich, pronounced color on the lips. The texture was moderately emollient, so it didn't tug while I applied, but it had more slip. I did not personally experience feathering or bleeding around the edges of my lips, but the consistency makes me think it might on others more prone to those things. This shade wore well for five and a half hours and left behind a strong stain. Chanel Memoire (224) (P, $37.00) is more shimmery (95% similar). Tom Ford Beauty Tony (P, $36.00) is less glossy (95% similar). MAC MAC Red (P, $20.00) is less glossy (95% similar). Estee Lauder Boldface (P, $32.00) is lighter (95% similar). Tarte Sandals (LE, $21.00) is darker (95% similar). MAC Carmine Rouge (LE, $20.00) is lighter, less glossy (95% similar). KVD Beauty Hexagram (P, $19.00) is darker (95% similar). Bite Beauty Tannin (DC, $24.00) is less glossy (95% similar). Hourglass Icon (P, $32.00) is lighter (95% similar). Tarte Miami Vice (P, $21.00) is warmer (95% similar). Shiseido Ruby Copper (RD501) (DC, $28.00) is less glossy (95% similar). MAC Just a Bite (LE, $20.00) is less glossy (95% similar). Makeup Geek Elegant (P, $15.00) is cooler (95% similar). Stellar Beauty Super Sonic 04 (P, $22.00) is lighter (95% similar). Urban Decay Spiderweb (P, $18.00) is warmer (95% similar). Make Up For Ever C405 (DC, $22.00) is lighter (95% similar). Make Up For Ever Raspberry Red (401) (P, $24.00) is warmer (95% similar). Pat McGrath Major Red (DC, $40.00) is lighter, brighter, warmer (90% similar). Cle de Peau Pillow Book (P, $65.00) is darker (95% similar). Smashbox Bad Apple (P, $24.00) is lighter, glossier (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
A lip color that boosts moisture levels and intensely rejuvenates and conditions lips. Luxe Lip Color intensely rejuvenates lips, helping to reduce the appearance of lip lines and relieve lip flaking. Infused with vitamins C and E and MaxiLip, a powerful peptide, this lipstick plumps lips, supports natural collagen production, and minimizes the look of fine lines and wrinkles. Encased in a sleek, gold tube, just one swipe delivers vibrant, full-coverage color.