Marc Jacobs The Social Butterfly (230) Eyeshadow Palette Review, Photos, Swatches

Marc Jacobs The Social Butterfly (230) Eyeshadow Palette
Marc Jacobs The Social Butterfly (230) Eyeshadow Palette

Marc Jacobs The Social Butterfly (230) Eyeshadow Palette ($59.00 for 0.25 oz.) is a new, exclusive eyeshadow palette to Neiman Marcus/Bergdorf Gooodman. It is a neutral palette with a mix of mattes and shimmers, slightly cooler-than-average warmer shades. I had trouble with the two darkest shades–they could have been easier to work with when it came to blending, but if you normally wear primer, it may not be so noticeable.

The Social Butterfly #1 is a light, creamy yellow muted by beige with warm undertones and a matte finish. It had a soft, silky texture that was smooth and finely-milled, which made it blendable on the skin. The eyeshadow lasted for eight hours before fading on me. BH Cosmetics Carli Bybel Deluxe Edition #11 (LE, )(100% similar). Marc Jacobs Beauty The Free Spirit No. 4 (LE, ) is lighter (95% similar). Marc Jacobs Beauty The Dreamer #1 (PiP, ) is darker, warmer (95% similar). MAC Glamour Light (LE, $17.00) is more shimmery, lighter (95% similar). Tarte Free Spirit (LE, ) is darker (95% similar). Kat Von D Moulder (LE, ) is more muted (95% similar). Buxom Mix & Mingle (P, $12.00) is warmer (95% similar). Kat Von D Entomology (DC, ) is warmer (95% similar). Sephora Whitewashed (DC, $10.00) is warmer (95% similar). ColourPop One & Done (P, $6.00) is warmer (95% similar). bareMinerals Pacific Sands (LE, ) is lighter (95% similar). LORAC Custard (LE, $19.00) is brighter (95% similar). MAC Real Fantasy (LE, $17.00) is darker (95% similar). Tarte Summer Breeze (LE, ) is warmer (95% similar). Too Faced Vintage Lace (LE, $16.00) is darker (95% similar). Sephora Puppy Love (LE, ) is darker (95% similar). Tom Ford Beauty Cocoa Mirage #1 (PiP, )(100% similar). Pretty Vulgar Lay (PiP, ) is darker (90% similar). Kat Von D Damned (LE, ) is warmer (90% similar). Kat Von D Sage (Highlight) (PiP, ) is lighter (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

The Social Butterfly #2 is a muted, medium brown with soft, warm undertones and a matte finish. It had good pigmentation with a soft, blendable texture that applied smoothly and easily. The color started to fade after eight hours of wear. Sephora Flax (LE, ) is lighter (95% similar). Too Faced Dulce de Leche (LE, $16.00) is warmer (95% similar). NARS Maya Bay (DC, $25.00) is cooler (95% similar). Tarte Smarty Pants (PiP, ) is darker (95% similar). Marc Jacobs Beauty The Free Spirit No. 2 (LE, ) is darker (95% similar). Lancome Sante (PiP, $19.00) is darker, more muted (90% similar). Sephora Flirt in a Skirt (LE, ) is darker, cooler (90% similar). ColourPop Cornelious (P, $6.00) is lighter, brighter, warmer (90% similar). Make Up For Ever M646 Latte (DC, $21.00) is darker (90% similar). Bobbi Brown Frappe (LE, $22.00) is lighter, warmer (90% similar). Too Faced Painkiller (LE, $16.00) is cooler (90% similar). Kat Von D Glasswing (DC, ) is warmer (90% similar). MAC Soft Brown (P, $17.00) is brighter, warmer (90% similar). Inglot J323 Walnut (LE, $10.00) is more shimmery, darker, cooler (90% similar). LORAC Lt. Brown (PiP, $19.00) is darker (85% similar). MAC Rose Cloud (LE, $17.00) is darker, warmer (85% similar). LORAC Tawny (LE, $19.00) is lighter, brighter, warmer (85% similar). Buxom Invite Only (P, $12.00) is brighter, warmer (85% similar). Too Faced Fifi (LE, $16.00) is darker (85% similar). Gucci Beauty Tuscan Storm #3 (DC, ) is darker (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

The Social Butterfly #3 is a muted, medium-dark golden bronze with warm undertones and a metallic finish. It had intense color payoff with a slightly loose texture that was very rich and buttery applied. The color wore well for eight hours before fading. Fenty Beauty Desert Baked (PiP, ) is less shimmery, darker (95% similar). ColourPop Lap of Lux (PiP, $4.50) is less shimmery (95% similar). Pat McGrath Sextrovert (DC, $25.00) is more shimmery (95% similar). Sydney Grace Hot Stuff (P, $6.00) is more shimmery, cooler (95% similar). Milani Foxy Lady (PiP, $5.99) is more muted (95% similar). Too Faced Buttered Rum (LE, $16.00) is darker (95% similar). Pat McGrath Bronze Struck (LE, $25.00) is more shimmery (95% similar). ColourPop The Goat (LE, $6.00) is less shimmery, darker (90% similar). ColourPop Eve (P, $6.00) is less shimmery, darker (90% similar). MAC Softened Up (LE, $22.00) is less shimmery, darker (90% similar). Charlotte Tilbury Super Blue #2 (LE, ) is warmer (90% similar). Dior Golden Flower #4 (LE, ) is less shimmery, darker (90% similar). Inglot #406 (P, $7.00) is darker (90% similar). NARS Play Me (DC, $25.00) is less shimmery, darker (90% similar). ColourPop Auburn (LE, $4.50) is more shimmery, darker, cooler (90% similar). Urban Decay Influence (Lightbeam) (LE, $19.00) is darker (90% similar). Gucci Beauty Oxydus (DC, $37.00) is less shimmery, darker (90% similar). Marc Jacobs Beauty Brav-O (P, $29.00) is lighter (90% similar). LORAC Nude #6 (LE, $19.00) is less shimmery, darker (90% similar). BH Cosmetics Carli Bybel Deluxe Edition #14 (LE, ) is darker (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

The Social Butterfly #4 is a muted, medium lavender purple with neutral-to-cool undertones and a pearly sheen. It had great color payoff with a smooth, buttery texture that wasn’t too firm or too soft. It applied beautifully and blended out easily. The color started to fade after eight hours. ColourPop Mixed Tape (P, $6.00) is darker (90% similar). Tarte Wave (LE, ) is lighter, cooler (90% similar). Kat Von D Heaven (LE, ) is more shimmery, lighter (90% similar). Marc Jacobs Beauty The Starlet #1 (PiP, ) is more shimmery (90% similar). Zoeva Wrapped in Silk (PiP, ) is darker (90% similar). Tarte Up Too Slate (LE, ) is darker, warmer (85% similar). Too Faced Cherie (LE, $16.00) is cooler (85% similar). Kevyn Aucoin Pewter (LE, ) is less shimmery, darker (85% similar). MAC Aristocratic Aura (LE, $17.00) is warmer (85% similar). See comparison swatches / view dupes side-by-side.

The Social Butterfly #5 is a dark taupe-brown with warm undertones and a pearly shimmer-sheen finish. It had great pigmentation with a soft, blendable, and lightly buttery texture that applied well and wore for eight hours. Linda Hallberg Cosmetics Epsilon (LE, ) is more shimmery, cooler (95% similar). Dior Precious Embroidery #4 (LE, ) is cooler (95% similar). Dior Parisian Sky #5 (LE, ) is less shimmery, darker (90% similar). MAC Beautifully Charred (LE, $17.00) is less shimmery, darker (90% similar). Tom Ford Beauty Nude Dip #4 (LE, ) is less shimmery, darker (90% similar). LORAC Dark Sienna (LE, $19.00) is less shimmery (90% similar). Ardency Inn Hell (DC, $21.00) is more shimmery, cooler (90% similar). Chanel Lumiere et Opulence #4 (LE, ) is lighter, cooler (90% similar). Too Faced Going Nuts (LE, $16.00) is less shimmery (90% similar). LORAC Granite (LE, $19.00) is darker (90% similar). NARS Unbuttoned (LE, $19.00) is less shimmery, cooler (90% similar). Edward Bess Dusk (P, $30.00) is less shimmery, darker (90% similar). theBalm Fine (P, $16.00) is less shimmery, lighter (90% similar). Tom Ford Beauty AW '16 (Right) (LE, ) is darker, cooler (90% similar). Too Faced Hot Fudge (PiP, $16.00) is darker (90% similar). Charlotte Tilbury Chocolate Bronze (was Mona Lisa) (P, $32.00) is less shimmery, warmer (90% similar). Urban Decay Double Life (PiP, $19.00) is darker, brighter (85% similar). Make Up For Ever ME614 Graphite Brown (DC, $21.00) is darker (85% similar). Pat McGrath Divine Dahlia (LE, $25.00) is more shimmery, cooler (85% similar). Wet 'n' Wild Comfort Zone #2 (PiP, ) is less shimmery, darker (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

The Social Butterfly #6 is a dark brown with neutral-to-warm undertones and a matte finish. It had semi-opaque color payoff with a lightly dusty texture that could have blended better on the lid–it could get a little patchy without a primer to help smooth it out. The color lasted for eight hours. LORAC Espresso (Mega Pro) (LE, $19.00) is cooler (95% similar). Sephora Pick Me Up at 8 (LE, ) is lighter (95% similar). MAC Dash of Mocha (LE, $17.00) is darker (95% similar). Tarte Wind Down Brown (LE, ) is warmer (95% similar). Laura Mercier Chocolate Espresso (LE, $23.00) is cooler (95% similar). bareMinerals Boardroom (LE, ) is darker (95% similar). Tarte Multi-Tasker (LE, ) is warmer (95% similar). LORAC Espresso (PiP, $19.00) is cooler (95% similar). Tarte Smoked (PiP, ) is darker (90% similar). Smashbox Java (P, ) is lighter, brighter (90% similar). Tarte Dream in Chocolate (LE, ) is darker (90% similar). LORAC Chocolate (PiP, $19.00) is lighter (90% similar). Hourglass Dark Cocoa (PiP, ) is darker (90% similar). Too Faced Chocolate Cake (LE, $16.00) is lighter, warmer (90% similar). Stila Bark (LE, $18.00) is warmer (90% similar). Kat Von D Shadow Box (DC, ) is lighter, warmer (90% similar). Tarte Dark Drive (LE, ) is darker (90% similar). Too Faced Knock Out (LE, $16.00) is lighter (90% similar). Make Up For Ever M626 Neutral Brown (DC, $21.00) is cooler (90% similar). Too Faced Malted (PiP, $16.00) is lighter (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

The Social Butterfly #7 is a deep black with cool undertones and pink micro-shimmer. It looks and applies mostly as a matte black as a lot of the shimmer disappears during blending. The consistency was soft and fairly blendable, while coverage was semi-opaque but buildable. It wore well for eight hours on me. Urban Decay Les (LE, $19.00) is cooler (95% similar). Marc Jacobs Beauty Glamour (PiP, ) is darker (95% similar). Too Faced Ooh and Ahh (Left) (LE, $16.00) is lighter (90% similar). Wet 'n' Wild Nude Awakening #7 (PiP, ) is lighter (90% similar). Marc Jacobs Beauty The Night Owl #2 (PiP, ) is darker (90% similar). Kat Von D Onyx (LE, ) is cooler (90% similar). LORAC Onyx (LE, $19.00) is lighter (90% similar). Marc Jacobs Beauty The Free Spirit No. 19 (LE, ) is less shimmery (90% similar). Chanel Noir Satin (26) (LE, $30.00) is lighter (90% similar). Too Faced Midnight Snack (LE, $16.00) is more shimmery, lighter, warmer (85% similar). See comparison swatches / view dupes side-by-side.

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Marc Jacobs The Social Butterfly (230) Eyeshadow Palette
Marc Jacobs The Social Butterfly (230) Eyeshadow Palette

Marc Jacobs The Social Butterfly (230) Eyeshadow Palette
Marc Jacobs The Social Butterfly (230) Eyeshadow Palette

Marc Jacobs The Social Butterfly (230) Eyeshadow Palette
Marc Jacobs The Social Butterfly (230) Eyeshadow Palette

Marc Jacobs The Social Butterfly (230) Eyeshadow Palette
Marc Jacobs The Social Butterfly (230) Eyeshadow Palette

Marc Jacobs The Social Butterfly (230) Eyeshadow Palette
Marc Jacobs The Social Butterfly (230) Eyeshadow Palette

Marc Jacobs The Social Butterfly #1 Eyeshadow
Marc Jacobs The Social Butterfly #1 Eyeshadow

Marc Jacobs The Social Butterfly #1 Eyeshadow
Marc Jacobs The Social Butterfly #1 Eyeshadow

Marc Jacobs The Social Butterfly #2 Eyeshadow
Marc Jacobs The Social Butterfly #2 Eyeshadow

Marc Jacobs The Social Butterfly #2 Eyeshadow
Marc Jacobs The Social Butterfly #2 Eyeshadow

Marc Jacobs The Social Butterfly #3 Eyeshadow
Marc Jacobs The Social Butterfly #3 Eyeshadow

Marc Jacobs The Social Butterfly #3 Eyeshadow
Marc Jacobs The Social Butterfly #3 Eyeshadow

Marc Jacobs The Social Butterfly #4 Eyeshadow
Marc Jacobs The Social Butterfly #4 Eyeshadow

Marc Jacobs The Social Butterfly #4 Eyeshadow
Marc Jacobs The Social Butterfly #4 Eyeshadow

Marc Jacobs The Social Butterfly #5 Eyeshadow
Marc Jacobs The Social Butterfly #5 Eyeshadow

Marc Jacobs The Social Butterfly #5 Eyeshadow
Marc Jacobs The Social Butterfly #5 Eyeshadow

Marc Jacobs The Social Butterfly #6 Eyeshadow
Marc Jacobs The Social Butterfly #6 Eyeshadow

Marc Jacobs The Social Butterfly #6 Eyeshadow
Marc Jacobs The Social Butterfly #6 Eyeshadow

Marc Jacobs The Social Butterfly #7 Eyeshadow
Marc Jacobs The Social Butterfly #7 Eyeshadow

Marc Jacobs The Social Butterfly #7 Eyeshadow
Marc Jacobs The Social Butterfly #7 Eyeshadow

Marc Jacobs The Social Butterfly (230) Eyeshadow Palette
Marc Jacobs The Social Butterfly (230) Eyeshadow Palette

Marc Jacobs The Social Butterfly (230) Eyeshadow Palette
Marc Jacobs The Social Butterfly (230) Eyeshadow Palette

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About Reviewer
Review FAQ
Reviewer

Christine Mielke is the editor-in-chief and has been reviewing products for over 14 years.

She has normal-to-dry skin with occasional dryness on cheeks and nose. She has a light plus skintone with subtle, warmer yellow undertones (view her foundation matches here).

Learn more about her review process here.

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66 Comments

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This is quite a versatile neutral/naked palette! One can easily do either a cool-toned or a warmer toned eye look with this. If I didn’t already have so many dupes and similar shades, I’d be all over this one like bees to honey!

Very true, Nancy! It is one of the “cooler” palettes I’ve seen, though for sure not TRULY cool-toned, lol!

Oh, I see the scores now. Strange, I hit refresh before and even reloaded your website in my browser, but couldn’t see the scores. Ok, it’s a nice workhorse set of colors, that can easily go from day to night. I like how the colors aren’t too warm or orange (looking at you Tarte for PBJ and Peach palettes!) and #7 looks fixable with primer, but I have enough of these colors in my stash. # 7 reminds me of a tone- down version of CP Disco Ball.

I love Marc Jacobs eye palettes, its the only brand that I collect every single palette released, both the No. 7s and the No. 3s.

I haven’t gotten all the 3 pans but I have every 7 pan and the holiday palette. This one is my favorite of them all!! It’s so pretty!!!!!

I think you accidentally left your grading off. This looks a little troublesome and by being a NM exclusive, I can’t see it in person. So, I’m passing.

For some reason, I couldn’t see the score? It says ‘[review limit="3"]‘ at the end of the page when I load temptalia.com. When I open the post, I can see the swatch pictures, but still not the score… I’m using the latest chrome browser on a mac.

Thank you for swatching this palette! I have Marc Jacob’s The Dreamer palette and I love it so much, so getting another one of the palettes is something I plan on doing in the future. I do like the look of this one-especially with the inclusion of the lavender color. It’s a nice touch of color without straying from a neutral look. I wanted to point out that in your description you said that it’s exclusive to Neiman Marcus/Barneys. Did you mean Bergdorf Goodman? To my knowledge Barneys doesn’t carry Marc Jacobs Beauty, although if they did/start to that would make me ridiculously happy.

Ok, so at $60 for 6 shadows ( who needs another black-really?) I’d consider this a luxury brand and I’m simply not seeing anything special about it. It looks dry on and 7/8 hr. wear time is average. Glad I waited for your review Christine- it’s a nay for me tho.

Try $71 here in Canada. For that price, it would have to have a higher rating. As I said in my comment further down, in my opinion, there are better palettes to be had at better price points.

They are showing? If they are not, please let me know what browser/device you are using, as that would at least help us look into the issue, but I have checked my iPhone and my desktop computer (three browsers) and everything looks correct.

Heck yeah! I bought this one as soon as it went live for purchase on the Neiman Marcus website. I was glad to have heard about MJ Beauty doing an exclusive line for Neiman Marcus since that’s not a store or website I frequent. But I stalked their site until I was able to score it — the same day!

Haha! Yay 🙂 I tried but couldn’t get it to add to my cart – had to do a livechat and they did it for me, lol!

I have The Dreamer palette from this collection and I love the quality and pigmentation, the vibrancy of the colors. I think these pallettes are both chic in packaging design and high quality when it comes to the product itself. This palette has the tones right up my alley as well 🙂

I love how you used #4 from the inner corner, swept around to under the eye.
The palette is still too overall warm for my tastes, but I can see how it would work for a lot of people. 🙂

This might be nice for someone fairly new to eye shadow palettes but all of the shades are so “dupe-able”, as is the whole palette itself, it seems to me. Given the price and the rating, I think the original Naked palette or one of the Chocolate Bar palettes would be much better choices for someone looking for that first “neutrals” all in one palette.

Most definitely! It is dupable but easy to wear. I can see why it was what they created to kick-off the launch of MJB at Neiman Marcus/Bergdorf Goodman, though.

It can be hard to tell, since shades look different on different people, but colours 1, 3 and 5 look like dead ringers for his 3-shadow The Glam palette. (Not a bad thing, because that’s probably my favourite one of his palettes. But it might be worth checking if before buying this new one, if you own The Glam.)

They seem to overlap with past palettes for sure – which doesn’t really surprise me if this was created as a retailer exclusive for the kick-off of the launch of MJB there 🙁

A very pretty, easy group of neutrals – but far too many mattes for me. Besides, once you have the naked palettes, you have a lot of these kinds of colours.
A beautiful eye look Christine.

Hi Christine, Can you confirm if all the shades in this palette are repeats from the bigger Holiday Palette? I was going to order this one until i read somewhere it is the same shades from Free Spirit Palette. Thank you

I’m not sure – there definitely seemed like overlap to me, but I don’t have anything from Marc Jacobs that says that.

Doesn’t seem so to me, though #s 1 & 6 have pretty close dupes in FS. Got that one. 4 has no even distant relatives in FS. And the others may be second to third cousins. Don’t think you’d overlap too much.

That last dark color is a bit disappointing, but I think this is a nice palette overall. I agree with others who have pointed out its potential versatility.

This looks like it’s a nice palette — too bad it’s an exclusive! I really love color #4. Love #5, too, but have dupes for it. Interestingly, it’s a neutral palette that doesn’t have a shade I’d use on my hood — #2 is too light, #6 is too dark, and I prefer slightly satin to matte mattes there. So it wouldn’t work as a stand-alone palette for me.

#4 is very pretty. It made me go check if Colourpop’s Mixed Tape was still available, though! XD (As of right now, that’s a yes.)

I keep waiting for one of these MJ palettes to wow me, because I do think that’s some nice packaging. But at the pricepoint, I’m going to have to really love at least 5-6 of the colors, and that hasn’t happened yet.

I just have way too much eyeshadow! It’s like with the Bare Minerals pressed shadows. They seem nice, but the color selections haven’t yet excited me.

We try to approve comments within 24 hours (and reply to them within 72 hours) but can sometimes get behind and appreciate your patience! 🙂 If you have general feedback, product review requests, off-topic questions, or need technical support, please contact us directly. Thank you for your patience!