ILIA Sing Color Haze Multi-Use Pigment ($32.00 for 0.23 oz.) is a medium, rosy plum with subtle, cool undertones and a natural, matte finish. It had buildable coverage from sheer to medium (two layers), though it was hard to get it to greater coverage. The consistency was smooth, lightweight, and spreadable with more substance than a true, liquid-based blush but was more emollient and felt wetter to the touch compared to a potted, cream blush. However, it did tingle on my skin for the first five minutes of wear, though I didn’t notice that effect on my lips (but it was quite tacky on my lips and didn’t feel tacky to the touch on my cheeks!).
It can be used on lips and cheeks, and I found it was more comfortable and better performing as a cheek product than a lip product. As a cheek color, it applied evenly and lasted well for seven hours before fading noticeably, while as a lip color, it lasted for two and a half hours and was neither drying nor hydrating. It worked well over bare skin as well as over base products as it didn’t lift up or create patchiness.
- MAC Plum Sparkle (LE, $24.00) is more shimmery, darker, cooler (90% similar).
- Urban Decay Sesso (Blush) (PiP, ) is lighter, cooler (90% similar).
- Glossier Haze (P, $18.00) is cooler (90% similar).
- NARS Candid (LE, $30.00) is more shimmery, lighter, cooler (90% similar).
- Make Up For Ever B500 (P, $23.00) is more shimmery, darker (85% similar).
- Dior Poison Matte (962) (P, $44.00) is warmer (85% similar).
- Black Up NBL 03 (P, $26.50) is more shimmery, darker, more pigmented (85% similar).
- MAC Hot Nights (LE, $24.00) is more shimmery, darker, cooler (85% similar).
- Bobbi Brown Berry (DC, $30.00) is darker (85% similar).
- NARS Penthouse (LE, $30.00) is warmer (85% similar).
$32.00/0.23 oz. - $139.13 Per Ounce
It's supposed to have "buildable" coverage that could be worn as a "wash of color" or built up to "richer, bolder payoff." It can be used on cheeks as well as lips. The consistency has a smooth, liquid-cream consistency--much more spreadable and more emollient than a potted cream blush but a bit denser and more substantial than a true liquid blush. On my lips, it had a thinner, clingier consistency and moderate tackiness. The coverage was sheer to medium (depending on how much product was applied or with what tool) and could be built up somewhat but was difficult to get much beyond medium.
The shades I tried spread out and blended out nicely on my cheeks without emphasizing my skin texture or lifting foundation, and they dried down for the most part. As a lip product, the color went on fairly well, but the lighter shade was more prone to settling into my lip lines while the deeper shade went on more flatteringly. As a cheek color, they lasted six to seven hours, and as a lip product, they lasted between two and three hours and were non-drying.
It had a sweet, vanilla scent, and there was a bit of a tingle on my skin when I used it as a cheek color but not something I noticed on my lips.
Browse all of our ILIA Color Haze Multi-Use Pigment swatches.
Undecane, Tridecane, Simmondsia Chinensis (Jojoba) Seed Oil*, Mica, Hydrogenated Styrene/Isoprene Copolymer, Silica, Kaolin, Cocos Nucifera (Coconut) Oil*, Hydrogenated Olive Oil Unsaponifiables, Balanites Roxburghii Seed Oil*, Hydrogenated Vegetable Oil, Vanillin, Hectorite, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax, Elaeis Guineensis (Palm) Oil, Gossypium Herbaceum (Cotton) Seed Oil, Bidens Pilosa Extract, Tocopherol, Linum Usitatissimum (Linseed) Seed Oil, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Alumina, Magnesium Oxide. May Contain (+/-): Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491, Ci 77492, Ci 77499), Red 6 (Ci 15850), Red 7 Lake (Ci 15850), Blue 1 Lake (Ci 42090).