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ILIA Color Haze Multi-Use Pigment is a blush that retails for $32.00 and contains 0.23 oz. ($139.13 per ounce). There are 2 shades in our database, which you can select from in the View a Shade dropdown menu below or jump to these sections: Review, or Description.
It's supposed to have "buildable" coverage that could be worn as a "wash of color" or built up to "richer, bolder payoff." It can be used on cheeks as well as lips. The consistency has a smooth, liquid-cream consistency--much more spreadable and more emollient than a potted cream blush but a bit denser and more substantial than a true liquid blush. On my lips, it had a thinner, clingier consistency and moderate tackiness. The coverage was sheer to medium (depending on how much product was applied or with what tool) and could be built up somewhat but was difficult to get much beyond medium.
The shades I tried spread out and blended out nicely on my cheeks without emphasizing my skin texture or lifting foundation, and they dried down for the most part. As a lip product, the color went on fairly well, but the lighter shade was more prone to settling into my lip lines while the deeper shade went on more flatteringly. As a cheek color, they lasted six to seven hours, and as a lip product, they lasted between two and three hours and were non-drying.
It had a sweet, vanilla scent, and there was a bit of a tingle on my skin when I used it as a cheek color but not something I noticed on my lips.
The average rating based on all reviewed shade(s) in this formula is shown below.
Color Haze’s soft, whipped formula is lightweight and easy to blend out for a soft wash of color on cheeks. Dial-up the intensity on your lips with a few bold swipes. The unique metal applicator allows for precise application, which dries down to a comfortable, natural-matte finish.
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