ILIA Before Today Color Haze Multi-Use Pigment Review & Swatches

01/10

ILIA Before Today Color Haze Multi-Use Pigment
ILIA Before Today Color Haze Multi-Use Pigment
ILIA Before Today Color Haze Multi-Use Pigment
ILIA Before Today Color Haze Multi-Use Pigment
ILIA Before Today Color Haze Multi-Use Pigment
ILIA Before Today Color Haze Multi-Use Pigment
ILIA Before Today Color Haze Multi-Use Pigment
ILIA Before Today Color Haze Multi-Use Pigment
ILIA Before Today Color Haze Multi-Use Pigment
ILIA Before Today Color Haze Multi-Use Pigment
ILIA Before Today Color Haze Multi-Use Pigment
ILIA Before Today Color Haze Multi-Use Pigment
ILIA Before Today Color Haze Multi-Use Pigment
ILIA Before Today Color Haze Multi-Use Pigment
ILIA Before Today Color Haze Multi-Use Pigment
ILIA Before Today Color Haze Multi-Use Pigment
ILIA Before Today Color Haze Multi-Use Pigment
ILIA Before Today Color Haze Multi-Use Pigment
ILIA Before Today Color Haze Multi-Use Pigment
ILIA Before Today Color Haze Multi-Use Pigment
ILIA Before Today Color Haze Multi-Use Pigment
ILIA Before Today Color Haze Multi-Use Pigment
ILIA Before Today Color Haze Multi-Use Pigment
ILIA Before Today Color Haze Multi-Use Pigment
ILIA Before Today Color Haze Multi-Use Pigment
ILIA Before Today Color Haze Multi-Use Pigment
ILIA Before Today Color Haze Multi-Use Pigment
ILIA Before Today Color Haze Multi-Use Pigment
ILIA Before Today Color Haze Multi-Use Pigment
ILIA Before Today Color Haze Multi-Use Pigment

Before Today

ILIA Before Today Color Haze Multi-Use Pigment ($32.00 for 0.23 oz.) is a medium pink with warm undertones and a natural, demi-matte finish. The consistency was smooth, spreadable, and blendable on my skin with a cream-like texture that was a little denser and substantial, so it didn’t feel overly watery or thin. The pigmentation was semi-sheer to medium, slightly buildable, but it didn’t build up to full opacity for me (just seemed to want to diffuse and diffuse). The blush applied evenly and stayed on well for seven and a half hours on me before fading noticeably.

As a lip product, it had more medium to semi-opaque pigmentation that went on fairly evenly but did highlight and gather in my lip lines. The consistency was moderately tacky, thin, and lightweight with a non-drying formula that lasted for three hours on me.

Formula Overview

$32.00/0.23 oz. - $139.13 Per Ounce

It's supposed to have "buildable" coverage that could be worn as a "wash of color" or built up to "richer, bolder payoff." It can be used on cheeks as well as lips. The consistency has a smooth, liquid-cream consistency--much more spreadable and more emollient than a potted cream blush but a bit denser and more substantial than a true liquid blush. On my lips, it had a thinner, clingier consistency and moderate tackiness. The coverage was sheer to medium (depending on how much product was applied or with what tool) and could be built up somewhat but was difficult to get much beyond medium.

The shades I tried spread out and blended out nicely on my cheeks without emphasizing my skin texture or lifting foundation, and they dried down for the most part. As a lip product, the color went on fairly well, but the lighter shade was more prone to settling into my lip lines while the deeper shade went on more flatteringly. As a cheek color, they lasted six to seven hours, and as a lip product, they lasted between two and three hours and were non-drying.

It had a sweet, vanilla scent, and there was a bit of a tingle on my skin when I used it as a cheek color but not something I noticed on my lips.

Browse all of our ILIA Color Haze Multi-Use Pigment swatches.

Ingredients

Undecane, Tridecane, Simmondsia Chinensis (Jojoba) Seed Oil*, Mica, Hydrogenated Styrene/Isoprene Copolymer, Silica, Kaolin, Cocos Nucifera (Coconut) Oil*, Hydrogenated Olive Oil Unsaponifiables, Balanites Roxburghii Seed Oil*, Hydrogenated Vegetable Oil, Vanillin, Hectorite, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax, Elaeis Guineensis (Palm) Oil, Gossypium Herbaceum (Cotton) Seed Oil, Bidens Pilosa Extract, Tocopherol, Linum Usitatissimum (Linseed) Seed Oil, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Alumina, Magnesium Oxide. May Contain (+/-): Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491, Ci 77492, Ci 77499), Red 6 (Ci 15850), Red 7 Lake (Ci 15850), Blue 1 Lake (Ci 42090).

8.5
Product
8.5
Pigmentation
9
Texture
8
Longevity
5
Application
87%
Total
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Product Availability

ILIA Before Today $32.00/0.23 OZ.
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About the Reviewer

Reviewer

Christine has normal-to-dry skin with areas of dryness (cheeks, nose, and under the eyes). She has a light-medium skintone with subtle, warmer yellow undertones. Her best foundation matches include: Tarte Rainforest of the Sea in Light-Medium Neutral (best match), Estee Lauder Double Wear Stay-in-Place Makeup in Desert Beige 2N1, Giorgio Armani Maestro Glow in 4.0, Hourglass Warm Ivory Vanish Seamless Finish, Laura Mercier Candleglow Soft Luminous in Dusk, MAC NC20/NC25, Make Up For Ever Ultra HD Liquid in Y305 (140). For more matches, please read our full Foundation FAQ. For more information on our review process, please read our Review FAQ.

Compare Any Two Swatches

Curious how two shades compare to each other? Type in the shades below to get instant side-by-side swatches!

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4 Comments

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I like it, yet not in love with it. Having CP Cruel Intentions and other similar enough shades, I’m satisfied.

I think this colour will have to come home with me. But i’m a bit confused regarding the lip swatch. Are you wearing the Hourglass lip gloss over the Ilia pigment? Or in the overall face images, are you displaying the ilia product on your cheek and the Hourglass lipgloss on your lips? Either way, i love the way both lip products look on you.

The reason they’re both listed is because there are multiple photos, so in the photo that shows the product on my cheek, I am wearing the Hourglass gloss. When I am showing the product as a lip product, I have other products on my cheeks.

We try to approve comments within 24 hours (and reply to them within 72 hours) but can sometimes get behind and appreciate your patience! 🙂 If you have general feedback, product review requests, off-topic questions, or need technical support, please contact us directly. Thank you for your patience!