Edward Bess First Kiss Deep Shine Lipgloss
Edward Bess First Kiss Deep Shine Lipgloss ($30.00 for 0.20 fl. oz.) is described as a “bright pink.” It’s a cool-toned, blue-based, cotton candy pink with a creamy, glossy finish. MAC Style Packed is darker. MAC Silly is slightly darker. MAC Pink Nouveau is cooler-toned. See comparison swatches.
The formula is supposed to have “extraordinary shine” with a “kiss of brilliant color” that’s “hydrating.” The shade range “[ranges] from barely there to bold and dramatic.” First Kiss had semi-opaque color coverage, and I think it might have been nearly opaque if it applied more evenly. It had a tendency to settle a bit into lip lines and had a translucency that gave it somewhat splotchy coloring. The consistency is medium-thick and very tacky. It feels a bit gummy and gluey; it’s not as thick as MAC Lipglass, but it’s as sticky, if not slightly stickier. It has a sweet fig scent that might be cloying for some (it was noticeable even when I wore it, and I usually don’t notice scents in lip products once applied). It lasted four and a half hours, which is slightly better than average. It was neither drying nor hydrating while I wore it. This was the first product by Edward Bess that disappointed me; this didn’t feel like a high-end or luxury lipgloss at all.