Lip Souffle Matte Cream Lipstick

The formula is supposed to be an "air-whipped lip cream" with "rich, melted-in color" paired with "nourishing hydration." It's a liquid lipstick with a more velvety consistency and satin to matte finish--some shades seemed to turn matte very quickly while others were a bit denser and creamier.

It has a lot of silicones in it, which gives it slip and glide but not in the typical way a liquid lipstick might feel; it has a lighter-weight feel and a slight powderiness to it. If you're familiar with silicone-based primers, it has a similar glide to it. The fomrula felt "air-whipped" as it was lighter-weight, mousse-like, and had softer edges as it was applied with most shades.

Most of the shades were opaque in a single layer, and I did not have any issues with the applicator over-applying product. It seemed like it was enough product for full coverage, but if one wanted more of a blotted, diffused matte look (which is often how this type of mousse-like formula is used for), it felt very doable without having to wipe off product.

The majority of the shades applied evenly, didn't crack or emphasize my lip lines, and lasted anywhere from four to eight hours (some left a stain). They were more neither hydrating nor drying to me over time. They had a faint, beachy floral scent but didn't seem to have a taste as the lip balm formula did.