Rare Beauty Heroic is a slightly cool-toned, medium-dark berry with a semi-matte finish. It is a permanent lipstick that retails for $20.00 and contains 0.13 oz.
Rare Beauty Heroic Lip Souffle Matte Cream Lipstick ($20.00 for 0.13 oz.) is a more muted, dark raspberry pink with subtle, cool undertones and a semi-matte finish. It had nearly opaque pigmentation in a single layer, which could be built up to full coverage with less than a second layer on top.
The texture felt lightweight, airy, and was spreadable with more of a velvety glide than a more watery or "wet" feel, which has been more traditional of liquid lipsticks. As this formula doesn't have a full dry-down, the color remained more flexible while worn, even if it did dry down from more of a satiny sheen to semi-matte finish within a couple of minutes from the initial application. The color applied evenly and lasted well for six and a half hours, though it was non-drying rather than hydrating (as marketed).
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
This hydrating, whipped matte formula glides on for full-on color and a featherweight feel that stays comfortable all day with no drying or caking. Made with a botanical blend of lotus, gardenia, and white waterlily, plus Vitamin E, it nourishes while smoothing out lips with a soft blurring effect.
Dimethicone, Methyl Trimethicone, Polyglyceryl-2 Triisostearate, Dimethicone Crosspolymer, Dimethicone/Vinyl Dimethicone Crosspolymer, Isododecane, 1,2-Hexanediol, Disteardimonium Hectorite, Phenoxyethanol, PEG-10 Dimethicone, Tocopheryl Acetate, Propylene Carbonate, Fragrance/Parfum, Linalool, Helianthus Annuus (Sunflower) Seed Oil, Gardenia Florida Fruit Extract, Nelumbo Nucifera (Sacred Lotus) Flower Extract, Nymphaea Odorata Root Extract, [+/- May Contain/Peut Contenir: Red 27 (CI 45410), Red 28 Lake (CI 45410), Red 7 Lake (CI 15850), Titanium Dioxide (CI 77891), Blue 1 Lake (CI 42090), Iron Oxides (CI 77491).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.