Rare Beauty Heroic is a slightly cool-toned, medium-dark berry with a semi-matte finish. It is a permanent lipstick that retails for $20.00 and contains 0.13 oz.
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Rare Beauty Heroic Lip Souffle Matte Cream Lipstick ($20.00 for 0.13 oz.) is a more muted, dark raspberry pink with subtle, cool undertones and a semi-matte finish. It had nearly opaque pigmentation in a single layer, which could be built up to full coverage with less than a second layer on top.
The texture felt lightweight, airy, and was spreadable with more of a velvety glide than a more watery or "wet" feel, which has been more traditional of liquid lipsticks. As this formula doesn't have a full dry-down, the color remained more flexible while worn, even if it did dry down from more of a satiny sheen to semi-matte finish within a couple of minutes from the initial application. The color applied evenly and lasted well for six and a half hours, though it was non-drying rather than hydrating (as marketed).
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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This hydrating, whipped matte formula glides on for full-on color and a featherweight feel that stays comfortable all day with no drying or caking. Made with a botanical blend of lotus, gardenia, and white waterlily, plus Vitamin E, it nourishes while smoothing out lips with a soft blurring effect.
Dimethicone, Methyl Trimethicone, Polyglyceryl-2 Triisostearate, Dimethicone Crosspolymer, Dimethicone/Vinyl Dimethicone Crosspolymer, Isododecane, 1,2-Hexanediol, Disteardimonium Hectorite, Phenoxyethanol, PEG-10 Dimethicone, Tocopheryl Acetate, Propylene Carbonate, Fragrance/Parfum, Linalool, Helianthus Annuus (Sunflower) Seed Oil, Gardenia Florida Fruit Extract, Nelumbo Nucifera (Sacred Lotus) Flower Extract, Nymphaea Odorata Root Extract, [+/- May Contain/Peut Contenir: Red 27 (CI 45410), Red 28 Lake (CI 45410), Red 7 Lake (CI 15850), Titanium Dioxide (CI 77891), Blue 1 Lake (CI 42090), Iron Oxides (CI 77491).