Crave U is a medium orange with moderate, warm undertones and a matte finish. The texture was soft, a little powdery but blendable and not prone to fallout. It had opaque color coverage that wore nicely for eight hours before fading visibly.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Highly pigmented shadow that applies evenly and feels ultra-velvety and silky. This long wearing formula contains a unique combination of softer powders which adheres easily to the eyes, gives a soft focus effect, and blends smoothly and evenly.