Tom Ford Willful Lip Color Shine Review, Photos, Swatches

Tom Ford Willful Lip Color Shine
Tom Ford Willful Lip Color Shine

Tom Ford Willful Lip Color Shine ($48.00 for 0.12 oz.) is brightened, medium-dark coral-red with warm undertones and a glossy shine. Chanel Amant is more matte, brighter. MAC Hibiscus is shimmery. Guerlain Rouge Sensuel is less pigmented. Guerlain Chamade is cooler. Guerlain Bal de Mai is pinker. See comparison swatches.

The Lip Color Shine formula is Tom Ford’s way of giving you lighter-weight, sheerer color with an ultra-hydrating formula. Willful actually packed quite a bit of color with mostly opaque color that had some translucency that allowed the natural lip color to come through slightly. For those who found other shades of the range too sheer for the price point, you might like the opacity of this one. It lasted just over four and a half hours well on me before starting to fade. It was very hydrating and comfortable to wear with a creamy consistency that felt slightly slick but not too wet, so it didn’t bleed or settle into lip lines.

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Tom Ford Willful Lip Color Shine
Tom Ford Willful Lip Color Shine

Tom Ford Willful Lip Color Shine
Tom Ford Willful Lip Color Shine

Tom Ford Willful Lip Color Shine
Tom Ford Willful Lip Color Shine

Tom Ford Willful Lip Color Shine
Tom Ford Willful Lip Color Shine

Tom Ford Willful Lip Color Shine
Tom Ford Willful Lip Color Shine

Tom Ford Willful Lip Color Shine
Tom Ford Willful Lip Color Shine

93%

Average

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About Reviewer
Review FAQ
Reviewer

Christine Mielke is the editor-in-chief and has been reviewing products for over 14 years.

She has normal-to-dry skin with occasional dryness on cheeks and nose. She has a light plus skintone with subtle, warmer yellow undertones (view her foundation matches here).

Learn more about her review process here.

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9 Comments

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Now this one I love! I really appreciate the more pigmented pay-off of this one, although I do appreciate a sheer lipstick every now and then. Great shade too, just perfect for the summer, I just wished we had one here in Europe ;).

Christine, you’re definitely a “no water line liner” person, if that means anything! lol I love to see your eyes bright like this, and it definitely is always this way when you don’t wear a liner on your water line!

Liked the lipstick but this point was more important for me upon seeing that photo of yours! lol

WOW I definitely agree with you here….it looks like a nice opaque and pigmented shade.

I like how it doesn’t dry out your lips..definitely seems to be living up to the “hydrating” name!

Bright and super pretty–I love how it looks on you, Christine! I am lusting after this formula sooo bad but I just can’t make myself pay that much! I think if I want to indulge, I will just splurge on another shade of my favorite sheer lippie, Burberry’s Lip Mist

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