Tom Ford Beauty Willful is a very warm-toned, very dark coral with a luminous finish. It is a permanent lipstick that retails for $54.00 and contains 0.12 oz.
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Tom Ford Willful Lip Color Shine ($48.00 for 0.12 oz.) is brightened, medium-dark coral-red with warm undertones and a glossy shine. Chanel Amant is more matte, brighter. MAC Hibiscus is shimmery. Guerlain Rouge Sensuel is less pigmented. Guerlain Chamade is cooler. Guerlain Bal de Mai is pinker. See comparison swatches.
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A lipstick that provides a gleaming finish in harmonizing shades that complement a range of skin tones. Lip Color Shine is formulated with the same rare and exotic ingredients as the iconic, TOM FORD Lip Color: soja seed extract, brazilian murumuru butter, and chamomilla flower oil. This lipstick conditions, moisturizes, and delivers a veil of long-wearing color with a lustrous, high-shine.