Tom Ford Lost Cherry Eau de Parfum ($320.00 for 1.7 fl. oz.) is a new, Private Blend fragrance available in a red-tinted bottle. It includes the following notes: “black cherry accord, bitter almond, griotte sirup Scenttek™, rose absolute Orpur®, Peru balsam, roasted tonka Orpur.”
In the beginning, I get wafts of slightly tart cherries that swiftly sweetens within a minute. There are tendrils of smoke far, far away in the background as the foreground is filled with the sweetness of cherries (the very fruity “black cherry” note), almonds (“bitter almond” note), and a slightly boozy element (the “griott sirup”note). But there is no mistaking that the scent opens and begins with cherries, cherries, and more cherries–sweet and fruity. It’s not a loud, billowing scent; it had low projection and low sillage. It seemed to project a bit more if I spritzed both my wrists as well as my front (getting some on my decolletage as well as on whatever shirt I was wearing that day). It wore close, though, from the beginning, and it was less loud compared to most of the Private Blends are (from what I’ve tried).
After an hour of wear, it’s noticeably less cherry-dominated, and it is a more blended mix of warmth and sweetness of cherries and vanilla with a hint of rose coming through. After two hours, the vanilla is stronger, the almond is a bit more noticeable, and the cherries recede into the background; when I sniff more closely to my skin, I get less cherry than if I do a deep inhale further away (then the cherries are a bit more present). The scent reads the same on me for the next few hours, just getting a bit more vanilla and less cherry as it progresses.
After seven hours, it was primarily a skin scent, though I got an occasional waft of the scent as I went about my life. When I went to bed (about 12 hours after the initial application), I still got tickles of the scent in my nose–there was mostly residual sweet vanilla and almond with subtle woodiness. It is definitely a more subtle scent compared to most of the Private Blends. I normally just wear one spray of my favorite Tom Ford scents but found at least two necessary with Lost Cherry. Whereas with more intense fragrances like Tobacco Vanille, I regularly know I’m wearing it, but with Lost Cherry, it was much more in the background.
In general, I get ridiculous longevity out of Tom Ford scents–sometimes I can still detect them as skin scents 24 hours later, even through a shower. I find the neroli-centered Private Blends to wear shorter on me (six to eight hours more noticeably). I don’t typically have issues with perfume wearing off of me in hours, so it seems my skin holds fragrance well. I have seen consumer reviews where the most common downside expressed is that this scent wears away very quickly. I don’t find that this is a powerhouse scent like some of the Private Blends (where one spray is more than enough), and it does not last nearly as well on my skin compared to my favorite Private Blends (Amber Absolute, Oud Wood, Tobacco Vanille, and so on) but wears similarly to Neroli Portofino.
I think that given this particular scent had its price increased within the Private Blend range, I’d expect it to have better, longer, and stronger wear with the same amount of product I normally would use. The Private Blends are already incredibly expensive at their usual $235.00 for 1.7 fl. oz. ($320.00 for 3.4 fl. oz.) price, whereas this is $320.00 for a mere 1.7 fl. oz. I enjoyed the scent–more than I expected as more gourmand, food, and fruit-based scents have never been my personal preference–particularly the almond note that I experienced. It definitely seemed like a well-done ode to cherries without being cloying or syrupy sweet. As with any fragrance, I’d highly recommend testing it prior to purchasing if you can.