Tom Ford Lost Cherry Eau de Parfum ($320.00 for 1.7 fl. oz.) is a new, Private Blend fragrance available in a red-tinted bottle. It includes the following notes: “black cherry accord, bitter almond, griotte sirup Scenttek™, rose absolute Orpur®, Peru balsam, roasted tonka Orpur.”
In the beginning, I get wafts of slightly tart cherries that swiftly sweetens within a minute. There are tendrils of smoke far, far away in the background as the foreground is filled with the sweetness of cherries (the very fruity “black cherry” note), almonds (“bitter almond” note), and a slightly boozy element (the “griott sirup”note). But there is no mistaking that the scent opens and begins with cherries, cherries, and more cherries–sweet and fruity. It’s not a loud, billowing scent; it had low projection and low sillage. It seemed to project a bit more if I spritzed both my wrists as well as my front (getting some on my decolletage as well as on whatever shirt I was wearing that day). It wore close, though, from the beginning, and it was less loud compared to most of the Private Blends are (from what I’ve tried).