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Has the role of influencers changed over time for you?

Has the role of influencers changed over time for you?

I think that for a few years, I was more of an island and tuned a lot of people out to stay focused, but now, I find I try to keep one ear to the ground a bit more so I have a better understanding of the community at large. This means, though, that I have more favorites and people I watch out of...

— Christine

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What brands have you discovered because of social media?

What brands have you discovered because of social media?

So many now! Here are the ones that came to mind: Coloured Raine, ColourPop, Aanstasia, Morphe, OCC, Bite, Catrice, Essence, City Color, Juvia’s Place, Makeup Geek.

— Christine

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Have you purchased products based on an influencer's recommendation? How did it go?

Have you purchased products based on an influencer's recommendation? How did it go?

Oh, yes, all the time! I’m often sweet-talked into trying something in particular (perhaps something I was on the fence about) from people like Samantha Ravndahl, Lisa Eldridge, Kathleen Lights, Chloe Morello, Tarababyz, and Karima McKimmie. I don’t think I’ve bought a flop yet!

— Christine

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How do you feel about the increased number of new beauty brands?

How do you feel about the increased number of new beauty brands?

I mostly wonder where they all come from, who is backing the brand, and why are they releasing. What do they offer that’s different? Why is their viewpoint interesting? There are so many new brands that it is hard to keep up/care about every single new one entering the market at this point.

— Christine

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What influencer would you like to see create a beauty brand?

What influencer would you like to see create a beauty brand?

Though I know she is working with Lancome, I could really see a line by Lisa Eldridge being beautifully done, interesting, and perhaps the next Bobbi Brown–a softer, more neutral/timeless look but with a few quirks on a seasonal basis.

— Christine

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Do you like when influencers launch their own beauty brands?

Do you like when influencers launch their own beauty brands?

Yes and no. It’s becoming more prevalent in the last year to do so, and I think there might be too much (or too much, too fast?). I think it works when it’s clear the influencer has a deep understanding of beauty or else is very good at predicting trends or filling a hole in the market. They...

— Christine

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Does social media influence your makeup purchases?

Does social media influence your makeup purchases?

Oh, yeah! When things get really hyped up or I start seeing multiple people I actively follow post about it, I am more curious and often try out the product.

— Christine

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Does social media influence your makeup style?

Does social media influence your makeup style?

I think on a subconscious level, yes, but I don’t consciously aim to replicate what I see on my social media channels.

— Christine

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