Yes and no. It’s becoming more prevalent in the last year to do so, and I think there might be too much (or too much, too fast?). I think it works when it’s clear the influencer has a deep understanding of beauty or else is very good at predicting trends or filling a hole in the market. They should be genuine ventures with real quality behind them to work. I’m just worried that they might not all be that way and could ruin the road for future brands as a result.
- Clarisonic — Enjoy 20% off your purchase with code FALL20, ends 9/30.
- Macy's — 15% off beauty purchase with code VIP, ends 9/25.
- Neiman Marcus — Receive up to a $300 gift card with $250+ purchase with code SEPTGC (beauty/fragrance included!), ends 9/20.
- Saks — Earn a Gift Card up to $700* with code SEPT2017, ends 9/21.
Do you have a question idea? Submit yours here.
If you don't see your comment yet, it's still in our moderation queue. We try our best to approve comments within 24 hours (and reply to them within 72 hours) but can sometimes get behind. Thank you for your patience!