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Cool Matte #10 is a medium, purpled taupe with a satin finish. It had semi-opaque pigmentation with a lightly dusty, powdery texture that made it prone to sheering out on the lid. The color wore well for seven and a half hours on me.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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VISEART'S eyeshadows are cruelty-free and formulated without the use of parabens, sulfates, phthalates, silicone, petrochemicals, gluten, and mineral oil. Known for their supreme blendability and buttery textures, these long-wearing, pigment-rich shadows will have you red carpet ready in no time! CHROMATIC FOILS: A full coverage pigment with a highly polished foiled finish. Ideal for use with the ESUM Mixing Medium for full effect. CRYSTALLINE HIGHLIGHTERS: A sheer to medium coverage shadow with a shimmering crystal finish. Ideal for highlighting the eyes, cheeks and facial features. DUOCHROMES: A medium coverage shadow with a dual colored, multidimensional reflective finish. Ideal for use with the ESUM Mixing Medium for full effect. MATTES: Full coverage, pigment rich shadow with a matte finish. METALLICS: A full coverage, pigment-rich shadow with a luxe velvet finish PRISMATIC METALLICS: A medium to full coverage metallic shadow with a multi-prismatic glitter finish. Ideal for use with the ESUM Mixing Medium for full effect. SATIN FINISH: A sheer to medium coverage shadow with a highly micronized lustrous finish.
TALC, MICA, OCTYLDODECYL STEAROYL STEARATE/STEARATE DE STEAROYLE D’OCTYDODECLYE, ZINC STEARATE/STEARATE DE ZINC, LAUROYL LYSINE, OCTYLDODECANOL, WATER/EAU, SODIUM BENZOATE/BENZATE DE SODIUM, HYDROXYSTEARIC/LINOLENIC/OLEIC POLYGLYCERIDES, POTASSIUM SORBATE/SORBATE DE POTASSIUM, SILICA. (+/- MAY CONTAIN/ PEUT CONTENIR: TITANIUM DIOXIDE/DIOXYDE DE TITANE CI 77891, IRON OXIDES/OXYDES DE FER CI 77491/CI 77492/CI 77499, CARMINE/CARMIN CI 75470, ULTRAMARINE BLUE/ BLEU ULTRAMARINE CI 77007, RED/ROUGE 28 CI 4510, YELLOW/JAUNE 5 CI 19140, FERRIC FERROCYANIDE/FERROCYANURE FERRIQUE CI 77510, BLACK/NOIR 2 CI 77266, BLUE/BLEU 1 CI 42090).